Senior Copywriter
3 months ago
Responsible for planning, processing and performing all jobs in an efficient manner with no assistance from the supervisor.
Job Description
The Senior Copywriter works closely with members of the Studio at all levels (creative directors, designers, art directors and other copywriters) to conceive, articulate, and create concepts for interactive media. This includes web sites, online advertising campaigns, e-mail marketing, viral and other online marketing initiatives. A keen familiarity with trends in online marketing and advertising in general along with a deep knowledge of the interactive digital space is required. Reports to the Creative Director (or ACD).
Core Duties/Responsibilities:
- The Senior Copywriter is responsible for conceptual development and copy deliverables, including advertising, web sites, email and other forms of interface design. These responsibilities include creating and communicating concepts, implementing marketing strategies and developing short and long form copy solutions. The Senior Copywriter will work with and lead a collaborative team that includes an Art Director and Designer. Balancing creative thinking with interpersonal skills, this person will demonstrate the ability to review and justify concepts to both the client and the project team. The Senior Copywriter will be responsible for training and mentoring the Associate Copywriters and Copywriters in EDG.
- Collaborating with creative team members to determine the conceptual and copy direction of branding and advertising initiatives
- Working with art directors and designers to ensure copy tone and style are consistent with visual tone and style
- Interacting with project teams to understand business objectives and audience demographics
- Translating creative direction and copy points from creative briefs into engaging and effective copy concepts
- Maintaining high standards of copywriting and exercising quality control on all copy
- Foster a Studio environment that is on-brand: Collaborative, Trusted, Insightful, Innovative, Ingenious, Memorable, Pioneering, Agile, Driven, Passionate, Diverse, Analytical
Required Skills/Knowledge/Experience
- A Bachelor's degree or diploma in English, journalism, communications or a related field
- 6+ years’ experience as a copywriter in an agency environment (including experience with interactive media and direct marketing)
- A keen enthusiasm for and demonstrable understanding of Web trends and technologies
- A strong understanding of marketing (especially direct marketing) and advertising principles
- Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
- Expert at strategic brainstorming, campaign development, creative brief development and creative execution
- Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
- Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
- Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
- Openness to constructive criticism and flexibility with regards to adaptation and modification
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