Senior Copywriter

2 months ago

Chicago, Illinois, United States Allstate Insurance Company Full time

At Allstate, great things happen when our people work together to protect families and their belongings from lifes uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

The Creative Advertising Expert will apply business knowledge, data, and consumer insights to solutions that deliver results, in collaboration with marketing and product owner partners, from idea conception through final execution. This role is responsible for successfully directing multiple aspects of an ad campaign or communication program, across all media: from print to film, digital, social, activations, etc.

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Job Summary:

At Allstate, Senior Copywriters are equal parts solid conceptual thinker and passionate practitioner of the craft of copy. From idea conception through final execution,youll apply business knowledge, data, and consumer insights to solutions that deliver results.You will be responsible for successfullydirectingmultiple aspects of an ad campaign or communication program, across all media: from print to film, digital, social, activations, etc. Senior Copywriters stay current and savvy to trends in advertising, as well as culture in general, to deliver solutions that are on brand, and culturally relevant. Senior Copywriters at Allstateare tireless consumer advocates and fierce champions of the brand, leveraging their craft to help shape the future of one of America's most trusted and recognized brands.

Key Responsibilities:

  • Crafting engaging, creative copy that aligns to strategy and brand voice at consistently high levels
  • Developing clear, concise, insight driven ideas and conceptual work that brings strategy to life in fresh and unique ways
  • Collaborating with other key creative team members: art directors, designers, production, proofreading
  • Ability to identify and uncover hidden opportunities and think beyond the brief
  • Building and maintaining respectful partnerships with all teams within the marketing group: Account, Strategy, Project Management, Social, Production
  • Providing direction and expertise to junior level copywriters on their craft
  • Building business knowledge and partnerships; making it their business to know the business and the category

Supervisory Responsibilities:

This job does not have supervisory duties

Preferred Qualifications:

Education and Experience

  • Bachelor's Degree or equivalent experience; may also have advanced degree
  • Advertising portfolio school is a plus
  • 7+ years Industry Experience (at least 4 of which is Agency experience)
  • Has first-hand experience producing work for a range of media and formats from print to outdoor to digital and social, especially broadcast (TV & radio)

Portfolio of Work

  • Online portfolio with work that demonstrates conceptual thinking & ability to craft copy and scripts for a range of voices from serious to humorous

Certificates, Licenses, Registrations

  • None

Functional Skills

  • Strong creative and conceptual vision, with the ability to approach every assignment with a fresh perspective and tone of voice
  • Strong knowledge of print, broadcast/video and digital production process and be skilled in providing direction and driving to project completion
  • Possess solid communication and presentation skills
  • Deft project management skills; meets all deadlines with work that consistently exceeds expectations

Skills

Creative Writing, Creativity, Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Results-Oriented

Compensation

Compensation offered for this role is $85, ,650.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Joining our team isnt just a job its an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

Youll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, weve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click here for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click here for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

To view the EEO is the Law poster click here. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

To view the FMLA poster, click here. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Companys policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employees ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

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