Copywriter

3 weeks ago

Chicago, Illinois, United States GoHealth Full time

GoHealth Intro: GoHealth is a leading health insurance marketplace and Medicare-focused digital health company. Through the efficient, multi-tiered guidance of our highly specialized licensed insurance agents, GoHealth meets Medicare consumers where they are in their enrollment journeys and empowers them to choose the plan and carrier best suited for their healthcare needs. Our extensive industry expertise, including the use of data science and machine learning with key investments in proprietary technology, helps consumers cut through the confusion and enroll confidently.

Learn more about the GoHealth Culture in this video.

Why Apply: As an industry leader in the Medicare marketplace, we are compelled to not only embrace change but to actively be the change to adapt to our consumers complex needs. We believe in hiring risk-takers, innovators, and collaborators within our industry to create individualized, simplified healthcare solutions for our beneficiaries.

Our #TeamGoHealth employees are at the core of our collective success; that's why we are committed to discovering the best in-class talent and ensuring that each team member receives the development tools and support they need to flourish in their professional endeavors.

We also understand that you may not check every box in our requirements list -- most applicants don't In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today

About the role:

GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.

Reporting to the Creative Director, the Copywriter will manage GoHealth's direct to consumer, brand marketing, and lifecycle marketing messaging. You will translate sales and messaging objectives into powerful, conversion-driving long-form and short-form copy across digital and offline mediums.

What You'll Do

  • Concept and write conversion-driving copy for ad campaigns including paid social, email, digital, print, television, video, website, and more.
  • Partner with key stakeholders, marketing channel owners, and creative leadership in iterative approach to develop messaging to achieve business results
  • Drive brand consistency through ongoing implementation of brand voice and tone for copy
  • Develop value propositions from product insights and market research
  • Collaborate with creative teammates to develop strong ad concepts and be a key voice in entirety of the creative process
  • Work with marketing channel owners and media buyers to iterate based on advertising performance and KPIs
  • Innovate through copy testing and experimentation
  • Analyze work pragmatically to drive improvements
  • Suggest ways to enhance website and other content
  • Leverage competitive and advertising intelligence tools like DRMetrix, iSpot, and Competiscan

What We're Looking For

  • Someone Mid to Senior level with copywriting experience from an agency, in-house working on a company/brand, or freelance for B2C advertisers, preferably with a focus on direct response style.
  • A commitment to producing a constant flow of engaging content and advertising concepts
  • Ability to balance multiple projects in a high stakes work environment
  • A self-starter with excellent written and verbal communication skills
  • Ability to give, accept, and apply feedback
  • Strong understanding of SEO
  • Experience writing for industries like healthcare, fintech, or a highly regulated industry is a must
  • A BA in advertising, marketing, English, or creative writing is preferred, but not required.

Location

  • Chicago, IL

What We Offer

  • Fast-paced, entrepreneurial environment
  • Opportunity to make a real impact
  • Mentorship from senior leaders to invest in your career growth
  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Employee Resource Groups

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