Social Media Associate

3 weeks ago

Arcadia, United States Din Tai Fung Full time
Job DescriptionJob Description
DIN TAI FUNG RESTAURANTS
Job Title: Social Media Associate
Compensation: $27.00 - $30.00 per hour
The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.

Location: Corporate Office - Arcadia, California, Hybrid 2-days in-office

About Us:
Din Tai Fung is a Chinese restaurant specializing in Xiao Long Bao, or steamed soup dumplings, each made by hand with our Golden Ratio of 18 folds. Originally founded in Taiwan as a cooking oil retail business in 1958, Din Tai Fung was reborn as a dumpling and noodle restaurant in 1972. Since its founding, Din Tai Fung has become world-renowned for its quality, standardization, and service. It currently has over 170 locations worldwide, including 13 US locations in California, Washington, Oregon, and Nevada.

Benefits and Perks:
  • Competitive Pay & Benefits
  • Employer Contribution for individuals and eligible dependents' medical insurance
  • Dental, Vision, and Life Insurance
  • Health Savings Account (HSA)
  • Commuter Spending Accounts
  • 401(k) Plan with company match
  • Employee Assistance Program
  • Discounts through BenefitHub
  • Employee Meal Discounts
  • Opportunities for growth; we love promoting within

About the Role:
The Social Media Associate is responsible for developing original content, suggesting creative ways to promote the brand, and maintaining a strong online presence through social media accounts that align with the companys marketing plans and strategies. The Social Media Associate assists in the development of marketing plans and strategies for the company as well as collecting and interpreting marketing analytics. The Social Media Associate is expected to help identify marketing trends and provide administrative support to the marketing team.

Job Responsibilities & Tasks:
  • Develop and curate creative content across social media platforms and email marketing programs, ensuring alignment with company initiatives and brand voice
  • Collaborate with supervisor and creative lead on content creation and maintain a robust online calendar, utilizing web traffic and engagement metrics to optimize posting schedules
  • Forge and nurture relationships with influencers and brand ambassadors, supporting the marketing team in executing campaigns, event promotions, and content production on brand, on time, on budget and in compliance with legal requirements
  • Research industry trends on creative content and data/analytics and proactively ideate and apply learnings to brand's social campaigns, content and reporting
  • Manage social media accounts and community engagement with prompt and on brand responses to inquiries and comments marketing database, employing various digital marketing software tools to enhance online content and campaigns
  • Provide comprehensive administrative support to the marketing team and special projects as requested


Key Competencies: Collaborates, Instills Trust, Courage, Self-Development, Directs Work, Communicates Effectively, Action Orientated, Ensures Accountability, Attracts Top Talent, Drives Results

Job Requirements:
  • Read, understand, and follow the Employee Handbook and all company policies and procedures
  • Able to produce and work the following software: Excel, Word, Publisher, Power Point
  • Able to maintain the companys social media platforms and marketing database: Instagram, Facebook, etc.
  • Able to produce and work the following design software and technologies: InDesign, Illustrator, Photoshop, etc.
  • Proficiency with online marketing and social media strategy
  • Proficiency using website analytics tools: Google Analytics, etc.
  • Has a keen eye for aesthetics, details, and social media trends
  • Able to create content and provide a portfolio of work: photography, other social channel-specific media
  • Strong understanding of the Din Tai Fung company
  • Strong organizational skills and problem-solving skills
  • Highly motivated and able to adapt to change
  • Able to effectively and professionally communicate with employees, managers, upper management, guests, and hospitality professionals
  • Able to write in a legible fashion simple correspondence
  • Proper dress policy at all times
  • Positive and Professional Attitude


NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to perform any other job-related duties assigned by their supervisor.

Din Tai Fung is an E-Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative. Din Tai Fung is an Equal Employment Opportunity Employer M/F/D/V

Applicant must be 18 years of age or older and able to provide documentation to work in the United States legally.

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