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Digital Marketing

4 months ago

Arcadia, United States UPPERCASE Designs Full time

UPPERCASE Designs is an electronics accessories brand focusing on Apple devices. From AirPods cases to MacBook stands, we have a growing range of products and are looking to take our brand awareness to the next level. We are looking for a Digital Marketing Specialist to increase UPPERCASE Designs’ brand awareness and loyalty via digital channels. You’ll play a pivotal role in growing the brand and will be deeply immersed in the execution of our social media strategy.

You'll have these responsibilities:

- Prospect and engage influencers and content creators on popular social media platforms for product seeding and potential collaborations.
- Manage our social media presence by creating on-brand social media copy, researching relevant hashtags, and engaging other accounts on the platform.
- Maintain and grow the online brand community by responding to comments, feedback, and questions through Instagram and Facebook.
- Create monthly content calendars and use a social media scheduling platform to plan and schedule future content.
- Stay up-to-date with industry trends and best practices in digital marketing
- Plus all other responsibilities that relate to the marketing role
- Bachelor's degree in Marketing, Communications, or a related field
- Proficiency in copywriting
- Experience with AI tools to generate marketing materials (e.g., ChatGPT, Midjorney)
- Excellent written and verbal communication skills
- Ability to multitask and prioritize tasks in a fast-paced environment
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience with Graphics Design is a plus

We offer competitive compensation packages, including benefits such as health insurance, retirement plans, and paid time off. Join our team of digital marketers today and help us drive our online presence to new heights

Pay: $65,000.00 - $75,000.00 per year

**Benefits**:

- 401(k)
- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off

Schedule:

- 8 hour shift
- Monday to Friday
- On call

**Experience**:

- Digital Marketing: 3 years (preferred)
- Social media marketing: 3 years (preferred)
- Copywriting: 3 years (preferred)
- Graphic design: 3 years (preferred)

Ability to Commute:

- Arcadia, CA (required)

Work Location: In person