Brand Marketing Manager

2 months ago

Los Angeles, United States Bellami Hair Full time
Job DescriptionJob DescriptionDescription:

The Brand Marketing Manager will be responsible for developing and executing the overall marketing plans for the BELLAMI clip-in hair extensions launches, and product activations.


In this role, you will be responsible for planning, developing & driving new products and strategic marketing initiatives to launch and support the BELLAMI DIY clip-in Hair Extensions. You will work very closely with the cross-functional team: Product Development, Creative, Digital, Education, Sales, Operations and Finance. You will leverage consumer & customer insights to articulate the brand positioning through different channels: brand website, social media, influencers, digital advertising, email/SMS marketing, company-owned stores.


This role is a hybrid role, located in Chatsworth, California (Los Angeles area). This includes three days (Tuesday, Wednesday, and then your choice) onsite and with two days remote.


Responsibilities

  • Develop, create, and execute all marketing plans and activities to drive brand awareness and sales growth. Create impactful and innovative marketing programs, with a comprehensive 360 approach across digital and physical channels.
  • Partner with Product Development to identify product gaps and opportunities, and collaborate on product concepts and new developments.
  • Develop a digital content strategy and manage all branded assets (photoshoots, key campaigns, product imagery) to activate the brand across all digital channels, specifically the brand website, email marketing and social media.
  • Demonstrate strong ownership to lead the Go-To-Market launch plans for New Products and Key Campaigns.
  • Lead the management of all new product launches or re-support to existing product lines by using project management tools (Monday.com) to ensure the cross-functional team is delivering their input on time to secure launch dates.
  • Be agile and work with a sense of urgency when analyze brand performance to proactively develop actionable plans to drive further sales.
  • Generate sales-driving ideas and concepts to support key categories and best sellers
  • Ongoing research about marketing or industry trends, analyzing new consumer or customer behavior, and anticipating the next big idea effectively.
  • This role will be critical to enable the turn-around of the DIY Clip-Ins Hair Extensions business of BELLAMI. The brand manager will be reporting directly to the VP of Marketing.
Requirements:

The ideal candidate has an entrepreneurial mindset and the passion to thrive in a growing business environment:

  • 5-8 years of marketing experience in brand marketing across different functions
  • Experience in Beauty, Fashion, CPG
  • Outstanding product management skills with strong organizational skills
  • Ability to work under pressure and handle multiple projects simultaneously while meeting deadlines
  • Digitally savvy across all digital channels: website UI/UX and conversion, email marketing, social media, affiliates and influencer management.
  • Creative & high-energy individual with strong business ownership and proven track record of generating brand growth and new customer acquisition
  • Excellent communication & collaboration skills to execute fast, learn, test and scale
  • Strong Data Analytics Skills required
  • Expectation to come to the office 3 days per week

Bellami Hair is an innovative eCommerce retailer founded in 2012. It is the largest and fastest-growing Hair Extensions brand in the world with the parent company Beauty Industry Group. Specializing in Hair Extensions, professional styling tools, and Hair Care. Bellami Hair is constantly revolutionizing the way Hair Extensions and styling tools are created and used by Professionals and Consumers.



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