Brand Marketing Manager
3 months ago
[About Our Client]
Confidential
[Job Summary]
In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture. The ideal candidate thinks big, executes effectively, and balances creativity with data-driven insights. Deep expertise in campaign management, agency collaboration, social media, content marketing, and e-commerce is crucial for success. Additionally, the ability to inspire cross-functional teams and align them with plans and strategies is a key skill within our organization.
This position also involves crafting and implementing an agile 'go-to-market' approach, making a strong understanding of performance marketing essential. The Marketing Manager will report directly to the Marketing Director, overseeing Marketing Communications, Consumer Insights, and Design.
[Qualifications]
- Work closely with the Marketing Director to lead the annual marketing communication planning process, collaborating with the category cross-functional team members and agency partners.
- Assist in crafting the strategic vision for content and engagement strategies across all channels, ensuring alignment with the brand and its mission/values.
- Collaborate with the social media agency to develop and implement the social media strategy, encompassing community management. Aim to build awareness among new consumers, advocate for the current fanbase, and incentivize trial.
- Assist in the company's brands' digital ecosystem strategy, covering the website, email marketing, and third-party e-commerce. Provide ongoing analysis and recommendations for optimization against channel objectives.
- Ensure marketing activations begin with consumer insight and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel.
- Apply consumer journeys to enhance the consumer UX and improve synergies between messages and touchpoints.
- Write strategic marketing briefs to inspire best-in-class ideas aligned with brand needs for delivering business impact.
- Collaborate with cross-functional partners (Category Marketing, Trade Marketing, Sales) to develop fully integrated communications programs.
- Partner with the category team to translate business/marketing objectives into inspiring and actionable marketing communications objectives and briefs.
- Foster close, collaborative relationships with external marketing channel specialists (Media, eCommerce Marketing, Shopper Marketing, In-store Marketing, PR, Social Media, etc.) to ensure the activation of marketing communications plans across all channels.
- Establish success metrics and KPIs, defining the process for reporting out on the optimization and results of the integrated marketing program.
- Effectively communicate complex ideas, anticipate potential challenges, and influence others.
- Manage a marketing specialist, guiding her through the career development process.
- Contribute to the oversight of the design function, providing leadership and vision for brand identity and the creative process.
- Assist in designing and leading various consumer research projects (both qual & quant), sharing results with cross-functional team members.
- Assist in developing annual marketing budget and managing annual budgets across all areas of activation and agency fees.
- Assist in managing all agency relationships, including prioritization of agency resources, SOW development, and agency evaluations.
- Assist in developing a company-wide tradeshow booth concept, messaging, etc.
[What's On Offer]
- Bachelor’s degree required, preferably in Marketing, Advertising or Business Administration. MBA preferred.
- 8+ years of experience in CPG brand marketing (digital & social) experience is essential: Perishable (= fresh) foods category brand marketing and/or digital marketing experience is a plus.
- Rich experience and knowledge of integrated marketing campaigns that include digital, social, e-commerce, and in-store promotions.
- Prior consumer research and syndicated data analysis experience is a plus.
- Strong performance marketing background.
- Have a positive and can-do attitude, be dependable, self-motivated, and demonstrate excellent communication skills.
- Team player with excellent interpersonal skills; must be able to build relationships with internal and external partners, agencies, and vendors.
- Exceptional verbal and written communication skills.
- Strong work ethic and project management skills.
- Ability to be resourceful and flexible is a must.
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