Field Marketing and ABM Manager

1 month ago

Raleigh, United States Bandwidth Full time
Job DescriptionJob Description

Who We Are:

Bandwidth (NASDAQ: BAND) is a global communications software company that helps enterprises connect people around the world with cloud-ready voice, messaging and emergency services. Backed by a network reaching 60+ countries covering 90 percent of global GDP, companies like Cisco, Google, Microsoft, RingCentral, Uber and Zoom use Bandwidth's APIs to easily embed communications into software and applications. Bandwidth has more than 20 years in the technology space and was the first Communications Platform-as-a-Service (CPaaS) provider to offer a robust selection of APIs built around our own global network. Our award-winning support teams help businesses around the world solve complex communications challenges every day.

At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband

What We Are Looking For:

The Field Marketing and ABM Manager will align with a designated Sales team and will serve as part of their dedicated marketing team, building, assisting with, and running account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement and conversion, building pipeline, and meeting revenue growth goals.

What You'll Do:

  • Partner with sales reps to understand and research top target accounts, and implement ABM strategy to engage and advance those target opportunities
  • Works hand in hand with integrated marketing to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs, content marketing; events; direct mail, social media
  • Partner with sales leadership to monitor lead follow-up in the critical stages of buying journey, understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
  • Primary responsibility for developing/writing and A/B testing email sequences to ensure optimization of outreach efforts at the appropriate stage of the buying cycle
  • Closely monitors the ABM and Outreach dashboard for any new insights/trends to help improve our overall ABM and messaging approach
  • Work closely with members of the marketing team (product marketing, creative services, digital marketing) as well as others in sales, product, operations and technology teams.
  • Keep the marketing team updated on progress with sales reps to ensure the team is adjusting approach based on feedback from sales
  • Attend customer and prospect meetings to stay informed on market conditions and buyer personas

What You Need:

  • Bachelors degree
  • At least 2 years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).
  • Deep knowledge of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.
  • Comfortable working with a lot of different marketing tools/software;
  • Microsoft Powerpoint, Word, Excel.

Bonus Points:

  • Marketing automation experience preferred
  • Outreach and Salesforce experience preferred.

The Whole Person Promise:

At Bandwidth, we're pretty proud of our corporate culture, which is rooted in our "Whole Person Promise." We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind) you're embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • "Mahalo moments" program grants additional time off for life's most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.

Are you excited about the position and its responsibilities, but not sure if you're 100% qualified? Do you feel you can work to help us crush the mission? If you answered 'yes' to both of these questions, we encourage you to apply You won't want to miss the opportunity to be a part of the BAND.

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