Executive Director, Integrated Channel

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis®. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

ETS Is looking for a highly motivated integrated marketing leader to expand and optimize the ETS corporate brand presence and be a key leader within the global Center of Excellence.

The Executive Director, Integrated Marketing plays a dual role: leading performance-driven marketing across the ETS corporate brand and sub brands (ETS Solutions, ETS Research Institute), and setting the standard via best practices for ETS's independent brand teams, regional teams, and local markets as part of the corporate Center of Excellence.

The Executive Director, Integrated Channel & Performance Marketing will drive the strategic direction and execution of our global email, social, and search marketing initiatives. This role is pivotal in driving brand awareness, engagement, and conversion across all digital channels, ensuring cohesive and high-performing marketing campaigns. As a key leader within the global center of excellence, the Executive Director will collaborate with cross-functional teams to optimize marketing strategies, leverage data-driven insights, and achieve measurable business outcomes. This role requires a visionary leader with a deep understanding of digital marketing trends, exceptional analytical skills, and the ability to foster innovation and excellence within the team.

This position reports into the AVP, Global Head of Brand & Marketing Excellence — driving marketing effectiveness and efficiency — and will lead a team of 6-8 people.

RESPONSIBILITIES

• Strategic Leadership: Develop and execute digital marketing strategies across email, social, search channels and paid digital media. Lead integration of marketing campaigns to ensure a unified brand message and optimal performance across all channels.
• Campaign Management: Oversee planning, execution, and optimization of holistic digital marketing campaigns aligned with brand guidelines to drive business objectives.
• Performance Analysis: Measure and report on marketing campaign effectiveness using data analytics and insights. Continuously optimize strategies and tactics based on performance metrics and industry best practices.
• Reporting and Communication: Communicate campaign performance and strategic recommendations to senior leadership, key stakeholders, global teams and BUs. Ensure alignment on priorities, develop and track project roadmaps to ensure timely and efficient completion of deliverables.
• Best Practices: Serve as digital marketing subject matter expert and thought leader across the organization. Document and share global best practices in a playbook to optimize marketing efforts across teams.
• Cross-Functional Collaboration: Collaborate with other departments to align marketing strategies with business needs. Become a trusted advisor to business, brand, regional, local market partners.
• Team Leadership and Development: Lead, mentor, and develop a high-performing marketing team. Foster a culture of curiosity, drive, focus, and collaboration to drive effectiveness and efficiency.
• Budget, Vendor, and Partner Management: Oversee budget tracking andmanage relationships with external vendors and partners.
• Innovation and Trends: Stay abreast of digital marketing trends and implement innovative strategies.
• Marketing Technology Management: Oversee the management of corporate MarTech platforms. Ensure seamless integration of MarTech solutions with existing systems and processes, always looking for ways to drive synergies across the enterprise. Ensure marketing activities comply with regulations and best practices.

SKILLS

• Strong collaboration, communication, and negotiation skills.
• Strong Microsoft 365 skills, including Teams, Excel and PowerPoint.
• Executive presence and business maturity with the ability to influence cross-functional teams and senior management to impact decision-making
• Demonstrated ability to influence alignment to execute against strategic growth plans
• Creative problem solver with the ability to think critically, and strategically to understand complex or ambiguous problems or issues
• Metrics driven that utilizes research, trends, and thinks analytically
• Excellent supervisory and managerial experience in building, leading, developing, and motivating high-performing teams with strong coaching and mentoring skills

#LI- HYBRID

#LI-NK1

EDUCATION

• Bachelor's degree in Marketing, Business, or a related field, MBA preferred, or related field of study or equivalent combination of work and education.

EXPERIENCE

• 10+ years of business/marketing experience required or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary
• Experience in digital marketing, with a focus on performance marketing.
• Prior experience in a Center of Excellence or similar organizational structure a plus
• Demonstrated track record in identifying winning consumer insights, growth opportunities and priorities
• Experience working cross functionally with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management and Program staff
• Experience working with global partners and managing offshore resources effectively.
• Experience with marketing technology stacks, including email (HubSpot preferred), social media (Sprout Social preferred), webinar platforms, Google Analytics, search tools and more.
• Experience with budgeting and financial management

#LI-NK1

#LI-HYBRID

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.