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Social Media Strategist

2 months ago

Santa Ana, United States Angela Scribe Full time
Job DescriptionJob DescriptionJob Title: Social Media Strategist

Location: Santa Ana, CA

Job Type: Full-time

Department: Marketing


Job Overview:

We are seeking a creative and results-driven Social Media Strategist to join our marketing team. The successful candidate will be responsible for developing and implementing comprehensive social media strategies to enhance our brand presence, drive engagement, and support our marketing and business objectives. The Social Media Strategist will play a key role in content creation, community management, and analyzing social media metrics to inform future strategies.

Key Responsibilities:

  • Develop and Implement Social Media Strategies:

    • Create, implement, and manage social media strategies to align with business goals.
    • Identify target audiences and develop appropriate campaigns to engage them.

  • Social Media Monitoring and Engagement:

    • Monitor social media channels for trends, feedback, and opportunities.
    • Respond to comments, messages, and inquiries promptly and professionally.
    • Engage with followers and build relationships to foster a loyal community.

  • Performance Analysis and Reporting:

    • Track and analyze social media metrics and KPIs to measure the effectiveness of campaigns.
    • Prepare and present reports on social media performance, providing insights and recommendations for improvement.

  • Collaboration and Coordination:

    • Work closely with marketing, PR, and design teams to ensure cohesive branding and messaging.
    • Coordinate with influencers, partners, and other stakeholders for collaborative campaigns.

  • Staying Updated with Trends:

    • Stay abreast of the latest social media trends, tools, and best practices.
    • Experiment with new features and platforms to keep the brand relevant and innovative.
Qualification:
  • Strong understanding of social media metrics and KPIs.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work independently and as part of a team.
  • Proficiency in graphic design and video editing tools is a plus.


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