Senior Digital Analytics Specialist

2 weeks ago

Buffalo, United States Imagine Staffing Technology Full time
Job DescriptionJob DescriptionJob ProfileJob TitleSenior Digital Analytics SpecialistLocationBuffalo, NY/RemoteHire TypeContingent Hourly$40.92 - $68.19Work ModelHybrid/RemoteContact Phone(716) 256-1267Contact Emailbfesmire@imaginestaffing.net No C2C or Sponsorship availableNature & Scope:Positional Overview
Are you a meticulous Digital Analytics Specialist looking for your next exciting challenge? Join our client’s dynamic team, where your expertise will be valued and rewarded. Our client offers a collaborative work environment and cutting-edge technology. You'll play a crucial role in conducting quantitative and statistical analyses of digital analytics data and evaluating customer behavior to provide insights and recommendations for the profitability of the digital platforms.. Apply now to be a part of our forward-thinking organization
Role & Responsibility:Tasks That Will Lead To Your Success
  • Responsible for analyzing data and quality control of reporting and analysis for the Bank's digital portfolio.
  • Develop a variety of fact-based reports that aid management in making decisions related to the creation or expansion of new or existing digital content.
  • Develop creative approaches and methodologies to answer critical business questions, evaluate new digital opportunities and assess market potential.
  • Improve quality and efficiency of reporting by creating dashboards that key stakeholders utilize to make informed business decisions and automated processes to consolidate data and assist in implementations of tag management and web analytics software.
  • Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying acquisition, cross-sell, up-sell and retention opportunities from digital channels.
  • Work closely with business partners to integrate and operationalize approved recommendations into business strategies, plans and tactics to support increased return on investment through improved channel-specific performance.
  • Partner with Digital Marketing and Content Management teams to create an appropriate measurement strategy for digital content updates and campaigns.
  • Train business partners in use of analytics capabilities, preparing reports and properly utilizing report data.
Skills & Experience:Qualifications That Will Help You Thrive
  • Bachelor’s degree and a minimum of 4 years marketing, product management, financial, analytics, and/or data management experience, or in lieu of a degree, a combined minimum of 8 years higher education and/or work experience, including a minimum of 4 years marketing, product management, financial, analytics and/or data management experience.
  • Knowledge of statistical concepts.
  • Experience with Python, SAS, and R
  • Experience compiling and interpreting technical information.
  • Experience presenting to a non-technical audience.
EDUCATION AND EXPERIENCE PREFERRED:
  • Master’s degree.
  • Knowledge of pertinent statistical tools and techniques, such as linear regression, time series analysis, factor analysis, cluster analysis, etc. used for modeling, segmentation and data analysis.
  • Previous financial services industry experience.
  • Experience with pertinent web analytics and tag software.

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