Marketing Manager

Position Title: Marketing Manager

Department: Sales and Marketing

Reports To: Director of Sales and Marketing

FLSA Status: Non-Exempt

Prepared/Revised Date: August 2024

Position Summary

The primary role of the Marketing Manager is to develop strategic marketing plans for the Hotel and oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

Essential Duties and Responsibilities

• Manage all social media campaigns and sites such as: Facebook, Instagram, Tik Tok etc.
• Experienced with social media analytics, including Google Analytics and Facebook Insights
• A social media savvy individual with experience in graphic design
• Ideate, write, edit, and publish high-quality digital content across a variety of platforms
• Maintain an archiving system for easy navigation of all marketing content (website, photography/renderings, social media, advertising, videos, etc.)
• Other duties as assigned
• Compose and distribute press releases for individual hotel promotions
• Develop on going media contact list for local market
• Entertain and establish on going relationships with all local media contacts for future article inclusions
• Work with individual hotel department managers on developing future promotions for media exposure
• Establish on going partnerships with local retail, cultural and city contacts for joint hotel promotions
• Work on behalf of the Director of Sales and Marketing on set marketing strategies by developing targeted email campaigns for weekend packages and food and beverage promotions
• Maintaining and updating email lists for future campaigns
• Develop and distribute recap reports to show success of individual marketing email campaigns and public relations efforts
• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt
• Outlet promotions creations to drive additional revenues
• Coordinate various events to promote the Hotel
• Research competitive hotels by identifying and evaluating hotel characteristics, market share, pricing, and advertising; maintaining research databases
• Implements marketing and advertising campaigns; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars

Knowledge and Skills

• Competencies: To ensure successful performance, an individual should demonstrate the following:

• Customer Service: Welcome and acknowledge each and every guest in person and over the phone with a smile, and a friendly verbal greeting, using the guest's name when possible. Engage guests in conversation regarding their stay, property services, and area attractions/offerings. Manages difficult or emotional customer situations. Responds promptly to customer needs and requests for service and assistance. Meets and exceeds guest expectations.

• Sales Attributes: Energetic, proactive, takes calculated risks, and perseveres to attain goals. Skilled at controlling sales assignments; allocating appropriate time to priority goals, requirements, and sales opportunities. Ability to develop and sustain productive customer relationships, actively seeking information to understand and address customers' needs.

• Business Acumen: Understands business implications of decisions. Displays orientation to profitability and aligns work with strategic goals. Develops and implements cost saving measures, conserves organizational resources and works within approved budget.

• Problem Solving: Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions. Works well in group problem solving situations and uses reason when dealing with emotional topics.

• Interpersonal Skills: Focuses on solving conflict, not blaming. Listens to others without interrupting. Keeps emotions under control. Remains open to ideas and tries new things.

• Communication: Speak with others using clear and professional language to ensure a positive experience for fellow employees and vendors. Listens carefully and gets clarification if necessary. Able to read and interpret written information. Writes clearly and edits work for proper spelling and grammar.

• Judgment: Displays willingness to make decisions, exhibits sound and accurate judgment, and supports and explains reasoning for decision making. Includes appropriate people in decision process and makes timely decisions.

• Productivity: Demonstrates accuracy and thoroughness. Monitors own work to ensure quality. Meets productivity standards. Completes work in timely manner. Strives to increase productivity. Works quickly, but maintains attention to detail. Prioritizes and plans work activities, uses time efficiently and sets goals and objectives.

• Safety and Security: Observes safety and security procedures. Reports potentially unsafe conditions. Uses equipment and materials properly. Immediately reports any injury to Supervisor/Manager and Security.

• Adaptability: Adapts to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation. Able to deal with frequent change, delays, or unexpected events.

• Attendance/Punctuality: Is consistently at work and on time. Follows proper procedures when calling off work. Arrives at meetings and appointments on time.

• Dependability: Follows instructions and responds to management direction. Takes responsibility for own actions. Completes tasks on time or notifies appropriate person with an alternate plan.

Education and Work Experience

• Bachelors or Associates Degree in related field required
• 2 – 3 years of prior Hospitality/Tourism marketing experience.

Certificates, Licenses and Registrations

None

Supervisory Responsibilities

Teamwork: Balances team and individual responsibilities. Exhibits objectivity and openness to team views. Gives and welcomes feedback. Contributes to building a positive team spirit. Puts success of team above own interests. Able to build morale and group commitments to goals and objectives. Supports everyone's efforts to succeed.

Ethics: Treats fellow employees with respect. Keeps commitments. Inspires the trust of others. Works with integrity and ethically. Upholds organizational values.

Professionalism: Approaches others in a tactful manner. Reacts well under pressure. Treats others with respect and consideration regardless of their status or position. Accepts responsibility for own actions. Follows all policies and procedures.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to stand, sit, or walk for an extended period of time. The employee may frequently be required to stoop, kneel, and crouch for duration of shift (eight hours or longer). The employee will need to use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move and/or push up to 50 pounds without assistance.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must be detail oriented, possess strong organizational and time management skills and the ability to multitask. Ability to work a flexible schedule including weekdays, weekends, holiday and nights.

Language Skills

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

Reasoning Ability and Computer Skills

Ability to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet to moderate.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.

EOE/M/F/D/V