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Marketing Manager
3 months ago
The Wondery mission is to be a sustainable outdoor lifestyle brand dedicated to liberating women in the outdoors through awareness, resources, and the creation of a women’s outdoor community.
Wondery harmonizes fashion with utility to create practical apparel for women.
Job Description
We are seeking a Marketing Manager to guide the marketing team and work closely with the President and Head of Community to grow and nurture our customer base through planning and developing marketing campaigns in their entirety.
Responsibilities
• The marketing manager will have a critical role within a small, entrepreneurial team to drive success and profitability for Wondery
- Develop the marketing calendar
- Manage all marketing campaigns and the marketing team
• Develop, plan, and lead new lifecycle marketing initiatives to achieve ambitious growth targets and overall profitability
• Lead Wondery lifecycle marketing as a business owner by developing strategies to acquire and retain customers, and drive top-line revenue growth
• Develop and execute growth marketing plans, including but not limited to content development strategy, social strategy, email / SMS flows, upsell/cross-sell strategies, insert swaps, other marketing channel opportunities, landing pages, and paid media campaigns
• Utilize a test-and-learn approach to all growth initiatives including key performance indicators, goals, and measurable outcomes
• Collaborate with internal and external partners to drive e-commerce conversion, average order value, retention, and return on ad spend
• Provide input to the product development process based on learnings from lifecycle marketing
• Understand consumer behavior and drivers by measuring key lifecycle metrics (e.g., average order value, clickthrough rates, conversion rates, cost per metrics)
• Have a strong understanding of the competitive DTC landscape and be acutely aware of new techniques, identify best practices among the competition, and anticipate market shifts
• Prepare marketing performance reports and present with confidence to executive management
Qualifications and Skills
Requirements:
- 3-5 years in an industry marketing position, ideally in DTC ecommerce
- Data-driven, technically competent detail-oriented, creative problem solver with a track record in performance marketing
- Experience with managing and optimizing online marketing tactics and CRM with an emphasis on efficient spending to generate high ROI
- Proficient in Klaviyo (or similar)
- Familiarity in Photoshop and Canva a plus
- Reliable and punctual
- Excellent communication skills (both verbal and written)
- Outgoing and sociable
- Ability to work under pressure and prioritize
- Detail oriented – organized – self-motivated
- Must enjoy the outdoors Familiarity with lifestyle, outdoor, and outdoor lifestyle brands is a huge plus
Benefits:
- Medical coverage
- 401k coverage
- 50% Discount on Wondery products
- Free quarterly products
- Sick Days
- PTO
- Adventure Days (Paid outdoor outings)
- Flexible work schedule
- Company retreats, happy hours, dinners, and other outings
Job Type: Hybrid. Will be required to come to Los Angeles once per month
