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Marketing Coordinator

4 months ago

Akron, United States SpeedPro Akron Full time
Job DescriptionJob DescriptionBenefits:
  • 401(k)
  • Flexible schedule
  • Training & development


The Marketing Coordinator reports directly to the SpeedPro studio owner and is primarily responsible for developing and executing marketing campaigns to obtain new clients, while also helping to oversee and maintain the existing customer base.

Core Functions:
  • Create targeted marketing strategies, campaigns, and collateral to target core business prospects
  • Utilize various digital marketing techniques (i.e., PPC) as well as more traditional marketing functions (i.e. direct mail) to increase lead generation
  • Oversee and develop content for blogs and social media accounts (Facebook, Instagram, LinkedIn, etc.) to generate awareness of the SpeedPro brand
  • Maintain and update studio website as needed
  • Ensure that all external communications are on-brand and utilize consistent messaging
  • Make follow-up calls to existing customers to ensure their satisfaction with end products and to drive further business opportunities
  • Attend client meetings and networking events as needed (this position may require the occasional off-hours or weekend commitment)
  • Provide initial inspection of graphics provided by clients, with the use of Adobe Photoshop and Illustrator
  • Assist with graphic design for signage, various displays and vehicle graphics as needed
  • Assist with finishing methods on produced graphics and signage (mounting, laminating and cutting) as needed
  • Assist with operation and maintenance of large format printer, laminator and plotter as needed
Other Required Skills:
  • Ability to maintain a high level of engagement with a customer base
  • Strong knowledge of and experience with social media management
  • Proactive and self-motivated to work independently and in a team environment
  • A keen eye for visual design

Ideal Candidates Will Also Possess:
  • 1+ years of prior marketing and customer service experience
  • Associates or Bachelors Degree
  • Proficiency with Adobe Creative Suite programs (Photoshop and Illustrator)