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Digital Marketing Manager

4 months ago

Boca Raton, United States LendingOne Full time
Job DescriptionJob Description

LendingOne is a direct private lender for Real Estate professionals headquartered in Boca Raton, FL with an additional office in Charlotte, NC. LendingOne made the Inc. 500 list of the fastest-growing private companies in America in 2019. Along with being rated one of the Top Workplaces in 2022 and 2023 by Sun Sentinel

We specialize in providing business-purpose mortgage loans for non-owner-occupied investment properties. We offer fix/flip bridge loans and long-term rental financing. Not a broker nor a bank, but a fully funded lending partner that can close consistently. LendingOne and its affiliates have extensive real estate experience and have provided over $4 Billion in real estate capital.

We are not your typical corporate environment. We are a group of entrepreneurial self-starters, working together to redefine the private lending world, one investment at a time. We focus on providing excellent client service, a professional approach, and true reliability.

At LendingOne, we view our people as the backbone of our success. We hire for character and ambition and believe in providing a platform to our employees that cultivates an environment of mutual trust, respect, and benefit.

Position Overview:

The Digital Marketing Manager will develop, implement, track, and optimize our digital marketing campaigns and presence across all digital channels. The ideal candidate will possess creativeness and analytical skills that will help develop plans to broaden our social media reach, organize and maintain webinars/podcast, and create specialized material for our sales team members. A successful candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

This is a full-time employment opportunity working in our Boca Raton Headquarters Office.

Requirements

Qualifications:

The following list of qualifications and responsibilities is not all inclusive, as each employee is expected to be a team player and may be assigned other tasks as necessary. This is meant to serve as an overview of the position description:

  • Bachelor's degree in marketing or a related field
  • 3-5 years of demonstrated successful digital marketing experience
  • Social media savvy, with a passion for staying on top of trends
  • Strong sense of creativity, imagination, and innovation
  • Excellent interpersonal skills, with the ability to collaborate with other departments
  • Attention to detail coupled with high demands
  • Ability to work in office on a full-time schedule, with some flexibility with work hours in order to respond to company clients/customers

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
  • Design and maintain our social media presence – including, but not limited to, participation in podcasts, and the creation of newsletters and educational content
  • Actively engage with clients and prospective clients on social media channels
  • Research advertising trends, competitor’s pricing and products
  • Measure and report performance of all digital marketing campaigns, and assess goals, including ROIs and KPIs
  • Monitor projects status and budget
  • Collaborate with the sales and marketing team to create specialized materials, and brainstorm new growth and marketing strategies
  • Identify trends and insights, and optimize spend and performance based on the observations
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Work collaboratively with executive and analytics teams to understand and implement use of direct market research as it relates to competitor analyses

Benefits

WE OFFER:

  • Competitive salary depending on experience
  • Training and career development with growth opportunities
  • Comprehensive benefits package
  • Company matching 401(k) Plan
  • Casual work environment

LendingOne is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.