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Director of Marketing

3 months ago

Glencoe, United States Guidelight Health, Inc. Full time
Job DescriptionJob DescriptionDescription:

Why Guidelight Health

Guidelight Health, where our vision is to create exceptional intensive outpatient and partial hospitalization programs that set new standards for clinical excellence. Our team of compassionate professionals goes above and beyond to ensure that individuals receive comprehensive and personalized treatment. With a focus on quality, compassion, and evidence-based practices, Guidelight Health is your trusted partner in the journey towards wellness.


Explore career opportunities with competitive salaries, immersed in a culture that genuinely champions work-life balance. Join us and experience a workplace that not only values your contributions but also prioritizes your well-being, fostering a supportive environment where you can thrive.


Guidelight Health provides insurance-based intermediate levels of care that are structured, transformative, personalized and accessible. Guidelight is an Equal Opportunity Employer. We're passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included.


What We Offer:

Competitive Compensation Package

Generous 401k Plan

Medical

Dental

Vision

Voluntary life for employee, employee + spouse, and employee + children

Life, Short-Term Disability, and Long-Term Disability are covered 100% by Guidelight Health

Paid Time Off

Company Paid Holidays


Summary:

The Director of Marketing & Communication will report to the Chief Growth & Strategy Officer and will oversee marketing and communications for the organization. The Director of Marketing & Communications is responsible for defining the strategic marketing plan for the organization and then executing on it. Marketing efforts should help the organization meet its goals and enhance its ability to grow.


Responsibilities:

  • Define, build and lead marketing strategy for the organization
  • Leverage thought leadership to establish Guidelight and its clinical executive as leaders in the PHP & IOP space
  • Design and drive campaigns, programs, field events, advertising, webinars and CEU programs
  • Partner with the business development team and build out marketing collateral for the organization.
  • Track and measure the effectiveness of each marketing effort.
  • Develop a marketing playbook for existing locations and for new locations.
  • Oversee social media accounts for Guidelight. Ensure all content is developed through a lens of creativity with a focus on diversity, equity, and inclusion.
  • Attend and lead various educational meetings, presentations, and networking events.
  • Synthesize and share market feedback from partners, patients, and stakeholders to enhance marketing and enterprise strategies.
  • Develops and implements a highly effective program of internal communications utilizing multi-faceted channels to ensure that teammates are engaged and well informed about company events, programs, issues and priorities.
  • Support other communication functions as needed.
  • Other reasonable job duties as assigned.


Requirements:

Qualifications:

  • Bachelor’s degree marketing, communication, business or a related field.
  • 5 years of full-time professional experience in Marketing.
  • Experience in behavioral health is required.
  • Experience building relationships and successfully supporting a sales team from a marketing perspective.
  • Experience managing marketing budgets.
  • Experience developing KPIs and metrics to showcase marketing performance compared to overall spend and revenue.
  • Exceptional interpersonal, relationship-building, and listening skills.
  • Expert in advising, presenting to and persuading senior corporate leaders.
  • A winning mentality