Sr. Strategic Planner

4 weeks ago


Culver City, United States WALTON ISAACSON LLC Full time
Job DescriptionJob DescriptionDescription:

WI provides strategic and creative solutions to some of the world's largest, most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital & social capabilities across multiple disciplines, providing value and efficiency to partners. WI's marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across Black, Hispanic, LGBTQ and General Market consumer segments.


The Senior Strategic Planner is responsible for helping create, concept and complete strategies, programs and campaigns using consumer insights, trends, best practices, technologies, and innovations. This position supports and in several cases leads department-wide strategic initiatives through intelligence gathering, research design- analysis, and strategic support materials (i.e. research findings videos, briefing materials, etc.). This position is client facing and requires strong presentation skills, strong verbal, and written communication skills, and a passion for constant learning.


STRATEGIC PLANNING DUTIES & RESPONSIBILITIES:

  • Strategic oversight for all client campaigns and projects, providing the creative team direction to ensure the marketing and creative work is on-strategy and on-brand.
  • Develop strategies for selling ideas and provide rationale from research to support strategy.
  • Write inspiring creative briefs and brief in-house teams or partner with agencies to develop the content/experience needed to bring channels to life.
  • Research, analyze and present cultural and social trends that affect the marketplace both locally and globally for client’s brands.
  • Lead and participate in brainstorming sessions to develop brand strategies that drives rich creative thinking.
  • Utilize research and tools to help populate customer profiles and personas; identify unmet needs, hypothesize key customer problems and solutions.
  • Collaborate effectively and support knowledge sharing with colleagues from a range of disciplines including strategy, creative, and account management inside and outside the agency.
  • Provide thought leadership internally with agency staff and externally with client team.
  • Create clear compelling content for client presentations, POVs, and other deliverables.
  • Maintain accurate timesheets that are completed by required deadlines.
  • Ability to manage workload and accomplish tasks.
  • Preserve and foster WI’s Culture and maintain a positive and forward-thinking attitude.

COMMUNICATION SKILLS:

  • Story-telling ability and/or aptitude to ask good questions, explain things clearly and succinctly, boil down relevant insights.
  • Must have excellent oral and written communication, organization, and presentation skills.
  • Good eye for detail and strong grammar skills, business writing skills.

CLIENT RELATIONSHIP:

  • Able to and comfortable and professional interacting with and presenting to clients.
  • Natural manager – good juggling many tasks. Nice way of working with people, team player.
  • Self-starter goes above and beyond on tasks. Seeks out opportunity and challenge.
Requirements:
  • BA or BS degree in Business, Communications, Advertising, Marketing, Anthropology, Cultural Studies, the Arts, or related field.
  • 4-8 years of experience within advertising, marketing with a preferred focus in strategic planning
  • Qualitative research experience (focus groups, in-depth interviews, ethnographic research – any type of interviewing skills)
  • Dynamic problem-solving skills and the ability to influence internal teams.
  • Able to work with bi-coastal teams.
  • Must be proficient on MS Office products.

TRAVEL

  • Minimal Travel may be required.

COVID-19

  • Walton Isaacson, LLC, has a mandatory vaccination policy.

FLSA STATUS

  • Full-Time; Exempt

BENEFITS & PERKS

  • Medical, Dental, Vision, Basic Life, Flexible Spending Accounts, and Supplemental Insurance
  • 401(k) with company match
  • Paid Holidays
  • Unlimited PTO
  • Hybrid/Flex schedule

The salary range for this position is $75,000.00 to $105,000.00. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company(applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.


At WI we are committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Walton Isaacson to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.



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