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Digital Communications Intern
3 months ago
Digital Communications Intern
DESCRIPTION:
Raise Your Hand Texas is seeking a Digital Communications Intern, located in Austin, TX, for the 2024 fall semester. The Digital Communications Intern will support the organization’s social media, graphic design, editorial, media relations, and event marketing efforts. This person will work in a team environment to execute marketing and public relations campaigns that support public education policy and advocacy work in Texas.
The ideal candidate will be someone who thrives on learning new platforms and engaging with a variety of audiences. Working knowledge or understanding of SEO and web traffic, and comm tech is a plus, as is an understanding of social media platforms and algorithms.
To succeed in this role, this person must be self-motivated, organized, creative, and have strong written and verbal skills. This is a part-time position — can include up to 20 hours per week.
ROLE AND RESPONSIBILITIES:
- Work closely with the communications team to advance Raise Your Hand Texas’ social/digital presence
- Use Canva to create social media and additional graphic content
- Write marcom content for social, promotional emails, newsletters, blogs, web content, etc.
- Write draft social media content and schedule approved posts on Facebook, X LinkedIn, YouTube, and Instagram
- Research, support, and implement CRM and social strategies and tools to grow, engage, and optimize Raise Your Hand Texas’ audiences and channels
- Assist with social media analytics (Facebook, X, and Instagram) and website analytics (Google Analytics) to further understand the organization’s audiences
- Build media and event attendee lists, ability to learn to use Commtech stack and CRM tools quickly;
- Assist in producing events and online content;
- Recommend changes to the organization's website, SEO strategy, and implement them;
- Help manage the organization’s editorial calendar
- Build and apply knowledge about public education policy in Texas
- Assist with creating digital promotion strategies for the organization
QUALIFICATIONS:
- Based in Austin, Texas - candidate must be able to come into the office
- Pursuing a degree in Marketing, Communications, or another related field
- Advanced understanding of Facebook, X, LinkedIn, YouTube, Google+, and Instagram
- Previous experience with social media marketing tools (HootSuite, Sprout Social, Later, etc.)
- Close attention to detail
- The ability to work in a fast-paced environment
- Alignment with the core beliefs and mission of Raise Your Hand Texas
- Familiarity with, and commitment to, improving the Texas K-12 public school system
- Strong written and verbal skills
- Strong critical thinking and problem-solving skills
- An understanding of, but not reliance upon, generative artificial intelligence
- Willingness to learn new platforms and processes
Preferred Qualifications ...
- Previous internship experience
- SEO or SEM knowledge
- Google Analytics experience
- Experience with WordPress, HTML/CSS
- Experience with the Adobe Creative Suite
- Experience with MONDAY, Asana, Slack, and Cision or other Media Database tools
EQUAL EMPLOYMENT OPPORTUNITY
Raise Your Hand Texas is an Equal Employment Opportunity employer. We do not discriminate on the basis of race, religion, color, sex, gender or gender identity, gender expression, sexual orientation, age, national origin, physical or mental disability, genetic information, veteran or military status, or any other basis protected by federal, state, or local law. We are committed to equal opportunity. We believe that an environment in which diversity is valued and encouraged allows all employees an opportunity to succeed and to contribute to the success of Raise Your Hand Texas.
