Brand Designer/Manager
2 months ago
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
The Brand Manager will be responsible for developing a comprehensive brand program for the organization and serve as the creative lead for marketing collateral and digital/print media that supports the organizations brand and vision.
Responsibilities include, but are not limited to the following:
- Develop a comprehensive brand program for the organization.
- Design and document the organizations brand strategy to include a framework that aligns with the companys business objectives.
- Create a timeline and schedule for brand program objectives and milestones to ensure organization-wide implementation and recognition of the brand.
- Complete tasks and required follow-up to ensure on-time delivery of objectives within the established timeline.
- Understand the brand and creative direction of the organization and establish guidelines in accordance with goals and objectives.
- Ensure the brand is consistent throughout all communications, materials, and media.
- Manage and maintain digital and print media and corporate image library.
- Enforce and follow established style guidelines and brand standards.
- Create and maintain standard templates consistent with brand strategy in commonly used applications that can be used universally on all operating systems (PowerPoint, Excel, Word).
- Serve as the creative lead for the development of marketing collateral/initiatives.
- Report to and provide creative input/updates for marketing projects.
- Work closely with the marketing team to obtain project scope and requirements for marketing collateral and initiatives.
- Understand requirements for marketing initiatives/collateral and translate them into a graphic/visual product consistent with brand strategy to ensure a positive customer experience and company image.
- Implement feedback to create a final product, building upon the teams message, objectives and/or ideas.
- Assist with internal and external communication by designing announcements and messaging consistent with the organization's brand.
- Ensure the delivery of high-quality creative work with strong attention to detail while maintaining high standards at all times.
- Understand the functionality of social media platforms. Monitor and update the organizations website and social media platforms to create visual content consistent with our brand strategy.
- Ensure the creative components of marketing projects and initiatives are completed and delivered on time and within established deadlines.
- Build and maintain working relationships at all levels.
- Stay abreast of current creative trends in social media and web design.
- Maintain confidentiality of information exposed to in the course of business.
- Bachelors degree required with a minimum of 3-5 years related experience.
- Strong creative skills.
- Ability to bring elements together, like color, imagery, and text to convey a message.
- Develop new ideas that align with the organizations needs.
- Ability to understand key components that make a brand and how they work together to communicate with an intended audience.
- Must be proficient in graphic design software (this is a hands-on leadership design role)
- Must be proficient in Microsoft office
- Photography/video and retouching skills are highly desirable but not required
- Strong written, verbal, and visual communication and presentation skills
- Detail-oriented, highly-organized, with excellent time management skills
- Highly-engaged, with strong interpersonal skills
- Ability to complete and report updates on several projects
- Excellent social media and digital marketing skills
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