Brand Designer/Manager

2 months ago

Glen Cove, United States Private Organization Full time
Job DescriptionJob DescriptionThe Brand Manager will be responsible for developing a comprehensive brand program for the organization and serve as the creative lead for marketing collateral and digital/print media that supports the organization’s brand and vision.  

Responsibilities include, but are not limited to the following: 
  • Develop a comprehensive brand program for the organization. 
  • Design and document the organization’s brand strategy to include a framework that aligns with the company’s business objectives.  
  • Create a timeline and schedule for brand program objectives and milestones to ensure organization-wide implementation and recognition of the brand.  
  • Complete tasks and required follow-up to ensure on-time delivery of objectives within the established timeline. 
  • Understand the brand and creative direction of the organization and establish guidelines in accordance with goals and objectives. 
  • Ensure the brand is consistent throughout all communications, materials, and media. 
  • Manage and maintain digital and print media and corporate image library. 
  • Enforce and follow established style guidelines and brand standards. 
  • Create and maintain standard templates consistent with brand strategy in commonly used applications that can be used universally on all operating systems (PowerPoint, Excel, Word). 
  • Serve as the creative lead for the development of marketing collateral/initiatives.  
  • Report to and provide creative input/updates for marketing projects.  
  • Work closely with the marketing team to obtain project scope and requirements for marketing collateral and initiatives.  
  • Understand requirements for marketing initiatives/collateral and translate them into a graphic/visual product consistent with brand strategy to ensure a positive customer experience and company image. 
  • Implement feedback to create a final product, building upon the team’s message, objectives and/or ideas.  
  • Assist with internal and external communication by designing announcements and messaging consistent with the organization's brand.  
  • Ensure the delivery of high-quality creative work with strong attention to detail while maintaining high standards at all times. 
  • Understand the functionality of social media platforms. Monitor and update the organization’s website and social media platforms to create visual content consistent with our brand strategy. 
  • Ensure the creative components of marketing projects and initiatives are completed and delivered on time and within established deadlines.  
  • Build and maintain working relationships at all levels. 
  • Stay abreast of current creative trends in social media and web design.  
  • Maintain confidentiality of information exposed to in the course of business. 
Qualifications: 
  • Bachelor’s degree required with a minimum of 3-5 years related experience. 
  • Strong creative skills.  
  • Ability to bring elements together, like color, imagery, and text to convey a message. 
  • Develop new ideas that align with the organization’s needs. 
  • Ability to understand key components that make a brand and how they work together to communicate with an intended audience. 
  • Must be proficient in graphic design software (this is a hands-on leadership design role) 
  • Must be proficient in Microsoft office  
  • Photography/video and retouching skills are highly desirable but not required 
  • Strong written, verbal, and visual communication and presentation skills  
  • Detail-oriented, highly-organized, with excellent time management skills 
  • Highly-engaged, with strong interpersonal skills 
  • Ability to complete and report updates on several projects 
  • Excellent social media and digital marketing skills 

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