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Managed IT Service Provider Marketing Coordinator

2 months ago

Saint Louis, United States CMIT Solutions St. Louis Full time
Job DescriptionJob Description

Marketing Coordinator Roles & Responsibilities 

A Marketing Coordinator for an IT Managed Service Provider (MSP) plays a pivotal role in executing and supporting the company's marketing strategies to enhance its market presence, attract potential clients, and maintain relationships with existing ones. Here's a detailed breakdown of their roles and responsibilities: 

1. **Market Research and Analysis**: The coordinator conducts thorough market research to understand the industry trends, competitor strategies, and the target audience's preferences. This information helps in crafting targeted marketing campaigns and strategies. 

2. **Campaign Development and Execution**: They are involved in the development and execution of marketing campaigns. This includes brainstorming ideas, creating content, selecting appropriate channels (such as email, social media, or digital ads), and monitoring the campaign's performance. 

3. **Content Creation**: The Marketing Coordinator creates a variety of content, including blog posts, case studies, newsletters, and social media updates. This content should align with the company's branding and be tailored to the interests and needs of its target audience. 

4. **Social Media Management**: Managing the company's social media profiles is crucial. This involves posting regular updates, engaging with the audience, and monitoring the performance of social media activities. 

5. **SEO and Website Management**: They may also be responsible for optimizing content for search engines (SEO) to improve the company's online visibility. Additionally, they might update the company's website with fresh content, ensuring it is current and engaging for visitors. 

6. **Event Planning and Management**: Marketing Coordinators may organize and manage events, such as webinars, conferences, or trade shows, to promote the company's services and engage directly with potential clients. 

7. **Lead Generation and Nurturing**: They generate new business leads through various marketing efforts and nurture them to guide them through the sales funnel. 

8. **Analytics and Reporting**: Analyzing the effectiveness of marketing campaigns and strategies is essential. They track metrics and KPIs and prepare reports that provide insights into what's working and needs improvement. 

9. **Collaboration with Sales Teams**: Coordinating with sales teams to align marketing and sales strategies is vital. This ensures consistency in messaging and that the leads generated by marketing efforts are effectively converted into customers. 

10. **Vendor and Stakeholder Communication**: They may liaise with vendors, partners, or other stakeholders involved in marketing activities, ensuring that all parties are aligned and campaigns are executed smoothly. 

11. **Budget Management**: Monitoring the marketing budget and ensuring that all marketing activities are cost-effective and deliver a positive ROI is another crucial aspect of their role. 

In essence, a Marketing Coordinator in an IT MSP acts as a linchpin in the marketing department, ensuring that the company's marketing initiatives are well-planned, executed, and optimized to achieve the desired results. Their role is dynamic, blending creative, analytical, and strategic responsibilities to support the company's growth and market position. 

Company DescriptionCMIT Solutions is a Managed IT Services Provider for businesses. We offer a fast-paced, high growth environment with excellent recognition, advancement and earnings potential. We are looking for individuals that want to be part of a winning team that prides itself on delivering outstanding customer service and developing raving fans. We have a culture where self-starters thrive and creativity, proactivity, and accountability reign supreme.Company DescriptionCMIT Solutions is a Managed IT Services Provider for businesses. We offer a fast-paced, high growth environment with excellent recognition, advancement and earnings potential. We are looking for individuals that want to be part of a winning team that prides itself on delivering outstanding customer service and developing raving fans. We have a culture where self-starters thrive and creativity, proactivity, and accountability reign supreme.