Marketing Manager

2 months ago

Saint Louis, United States Particle Dynamics Full time
Job DescriptionJob Description

This position can be fully remote


Particle Dynamics is a global leader in oral solid dosage (OSD) processing, delivery technologies and finished dose manufacturing for the nutraceutical, consumer health, OTC, and pharmaceutical sectors. The company provides a wide range of products and services, including formulation development, commercial manufacturing, API development, and packaging. Particle Dynamics has a proven track record of delivering high-quality GMP products and services that meet the needs of its customers. The company is committed to providing its customers with the highest level of customer service.


POSITION SUMMARY: Reporting to the Chief Commercial Officer, the Marketing Manager is an integral part of the commercial team and a partner to the leadership team, finance, supply, and demand functions. The Marketing Manager will have the responsibility of the marketing activities for positioning Particle Dynamics as a leader in oral solid dosage (OSD) technologies for the pharmaceutical sector. The marketing manager has responsibility for product management, marketing strategies & campaigns, and market development. The purpose of this position is for marketing planning, strategy implementation, and directing overall marketing activities as well as establishing and managing effective programs to coach, appraise and train commercial team. The position is remote and will require approximately 25% travel.


RESPONSIBILITIES:


  • Lead/execute the marketing activities of Particle Dynamics to develop positioning and go-to-market strategy for our product portfolio.
  • Develop annual strategic and tactical marketing plans including budget and timeline and socialize them with internal and external partners. Update plans quarterly based on opportunities and channel feedback.
  • Develop messaging and tools that communicate the value and brand directly to the target audience through multiple channels, including sales force, digital marketing, events, and word of mouth strategy.
  • Execute/lead all external communication including press releases, social media posts, conferences, white papers, webinars, etc.
  • Develop and cultivate external partnerships as collaborators and speakers during these educational activities.
  • Maintain relevant knowledge of driven activities and develop effective countermeasures.
  • Evaluate the efficiency of channel programs and improve upon them.
  • Performs detailed analysis and routine reporting around business performance and segmentation.
  • Develop and manage budgeting and planning on a regular basis
  • Responsible for adapting & rationalizing global campaigns and programs for execution to establish strong customer and category positions and achieve the business target.
  • Develop and execute the marketing strategy & campaign, communication deliverables, digital, web contents
  • Develop and execute a SEO (Search Engine Optimization) strategy
  • Plan and execute customer events around portfolio.
REQUIREMENTS:
  • Customer-focused, results-driven, and demonstrate intuition for business.
  • Ability to develop, align and implement impactful tactical plans with clear objectives, quality deliverables, and key performance metrics.
  • Ability to work on problems of routine to diverse scope.
  • Identifies problems, proposes resolutions, answers questions from customers and sales colleagues, and gains partnership of others to implement efficient solutions.
  • Shown experience in a strategic role working collaboratively and independently to get results.
  • Provides routine updates through verbal and written communication of successes, failures, best practices, and more to improve the overall operating efficiency
  • Excellent presentation skills
  • Good team management skills
  • Self-directed, persistent, and goal oriented
  • Communicate both effectively both verbally and in writing with the executive team
  • Expert in social media/SEO/web positioning
  • Exceptional writing skills
  • Experience as an Event planner
EDUCATION/EXPERIENCE:
  • BA or BS (advanced degree a plus) in business with minor in marketing
  • 10+ years of experience in product management, strategic marketing, and project management in life science CDMO

Company offers competitive benefits including health care, dental, vision, 401k match, with time off starting day 1.

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