Club + Field Marketing Lead

2 weeks ago


El Segundo, United States Healthy America El Segundo LLC Full time
Job DescriptionJob Description

SUMMARY The Club + Field Marketing Lead will be a dynamic leader responsible for developing and implementing South Bay marketing initiatives, building community partnerships, and collaborating with the El Segundo Sales + Corporate Marketing Teams to create impactful strategies that enhance brand visibility, generate leads, and drive new member acquisition. You are an executional strategist with a broad view of how to build a bridge between marketing, sales, and the customer with the desire and ability to execute against the impact strategies you define. You are a people person who thrives in a start up environment and is interested in being part of building the future of health. This is an on-site position which also requires the Lead to actively be out in the community, operating as a hands-on producer of live community activation events in order to secure membership acquisition.

ESSENTIAL FUNCTIONS

Marketing

  • Develop and execute community-centric strategies and campaigns that engage South Bay residents and businesses to build a strong and supportive network.
  • Collaborate with the sales team to set ambitious targets and ensure consistent achievement through personalized outreach and relationship-building.
  • Manage and oversight of all special events, including pop-ups and outside-of-club events, local partnerships, etc.
  • Cultivate and maintain strong relationships with local influencers, community leaders, and potential members.
  • Partner with consumer insights + analytics lead to identify community-specific opportunities, analyze competitor activities, stay ahead of industry trends, and measure the effectiveness of marketing initiatives within specific communities and adjust strategies accordingly.
  • Collaborate closely with the creative team to produce locally relevant and visually appealing content + marketing materials for email, social, and other channels as needed and identified.

Community Engagement

  • Cultivate and maintain strong relationships with local influencers, community leaders, and potential members.
  • Establish and nurture relationships with local organizations, schools, community centers, and chambers of commerce to promote health and wellness initiatives and maintain brand presence.
  • Develop and manage community-driven programs that align with the company's values and resonate with the unique needs of each locality.

Team Leadership

  • Partner with the Sales and Operations leads to motivate these teams to achieve individual and collective goals within their respective communities.
  • Provide training and support to ensure team members possess the skills and knowledge needed for successful community-based selling.
  • Implement community-based events, sponsorships, and partnerships to strengthen the brand's presence within targeted neighborhoods.
  • Foster a collaborative and positive working environment that encourages creativity and innovation in community engagement strategies.

Budget Management

  • Manage the club and field marketing budget effectively, allocating resources strategically for maximum impact within each community.
  • Monitor and report on key performance indicators, providing regular updates to senior management on the success of community-specific initiatives.

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