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E-commerce Manager

1 month ago

Irving, United States Good Sportsman Marketing LLC Full time
Job DescriptionJob DescriptionDescription:

Job Purpose: As part of GSM's Digital Marketing team, the E-Commerce Manager will work closely with other marketing team members and various internal and external stakeholders to develop and implement best-practice marketing and merchandising strategies and tactics to drive direct to consumer traffic, improve site conversion, and increase revenue for a set of GSM brands and websites.

An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.

Summary of Essential Job Duties:

  • Build product content for e-commerce websites.
  • Set standards and best practices for product listings.
  • Identify and implement SEO best practices for product content.
  • Ensure that all in stock items are available for sale.
  • Develop product taxonomy best practices to ensure customers can easily shop our sites.
  • Suggest website enhancements to enhance product selling.
  • Optimize on site search performance.
  • Understand website product performance and inventory position by item.
  • Suggest product promotions to maximize product sell through.
  • Develop email marketing campaign calendars.
  • Build email campaigns to brand standards.
  • Conduct A/B testing for email subject lines and content.
  • Moderate site content including customer reviews on the BazaarVoice platform.
  • Assist in solving website related customer service or technical issues.
  • Track website related customer service issues and communicate them to the Customer Service team.
  • Log website technical issues and partner with developers to
  • Other duties as directed.
Requirements:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Project/Campaign Management
  • Strategic Thinking
  • Data and KPI Analysis
  • Email Marketing (Klaviyo preferred)
  • Google Analytics
  • Knowledge of HTML / CSS
  • Copywriting
  • Adobe Creative Suite
  • Microsoft Office 365 and related tools
  • Ability to multitask and meet deadlines while maintaining attention to detail.
  • Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset. ???

Required Education and Experience:

  • Bachelor’s degree in Business, Marketing, Commerce, or related field or at least 2 years of relevant experience.
  • 2+ years of experience in a fast-paced e-commerce environment.

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