Senior eCommerce Analytics Manager

6 days ago

Atlanta, United States Edible Arrangements, LLC Full time
Job DescriptionJob Description

Senior eCommerce Analytics Manager

Who are we and what do we do?

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25+ years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.

No matter the occasion or moment, there’s an edible® for that.

Through all our incredible years, we’ve remained committed to our 5Ps:

• Our promise– Experiences that WOW.

• Our products–Remarkably fresh.

• Our places– Interactive and creative.

• Our People– Create special memories.

• Our purpose–To celebrate what’s good in life.

Purpose:

As a Senior eCommerce Analytics Manager, you will be responsible for analyzing eCommerce and marketing channel data, reporting insights and trends that impact decisioning on and off-site, implementing tracking system that provide insights, and managing the brand’s analytics tools.

The ideal candidate is data-driven, self-starting, and curious to find new ways of solving data challenges. They will work track and report data in ways that help drive optimizations on digital user experiences, marketing channel investments, product merchandising, promotions, omni-channel personalization, and localization to improve key metrics (conversion rate, ROAS, CAC, AOV, purchase frequency, etc.).

What that looks like day to day:

  • Serve as the Data & Analytics lead for Edible Brands and all of its owned and off-premise / 3rd digital channels (examples include DoorDash, Uber Eats, ezCater, etc.)
  • Identify business opportunities through data and analytics through omnichannel experience (.com, app, third party, retail, etc.)
  • Maintain, optimize and evolve on-site / in-app tracking systems to provide greater levels of understanding on the customer journey
  • Work closely with the Data Science team to further integrate eCommerce data with off-site data sources for more integrated insights across the organization
  • Work closely with the Marketing team to understand key media mix strategies and supporting reporting performance against KPIs both on and off-site
  • Work with Edible's Data Science team to develop and maintain PowerBI dashboards for real-time performance monitoring, synergizing Adobe Analytics, marketing channel, CDP and custom data sets
  • Break down complex trends and analyses into actionable reporting that is clearly understood by stakeholders, often including cross-functional Executive Team members
  • Perform ad-hoc requested and proactive analyses that unlock optimization opportunities for the eCommerce, Marketing, Technology, and Product Innovation teams
  • Ensure accuracy of reporting (Adobe Analytics, GA4, internal PowerBI Dashboards) thorough regular, rigorous testing and optimization of data integrations and attribution setups
  • Monitor and report out on core eCommerce metrics as regularly as hourly during peak business periods to Executive stakeholders
  • Stay ahead of the curve on eCommerce analytics best practices, new opportunities and platforms, and industry standard metrics
  • Collaborate with eCommerce and Marketing team leads across web, email, paid media and social to understand current and planned initiatives and campaigns, finding ways to support their efforts through data and analytics
  • Work closely with Finance teams to corroborate reporting with sales actuals, understand past performance, and forecasting

Requirements:

  • 5+ years of experience as an analyst within an D2C eCommerce organization
  • Strong, hands-on experience in Adobe Analytics and PowerBI. Google Analytics, Twilio Segment, and Google Search Console experience are all a plus.
  • Bachelor’s degree+ in quantitative field (i.e. Mathematics, Engineering) or equivalent experience
  • Expertise in conversion-focused analysis (on-site, customer journey mapping and data collection/analysis) as well as marketing channel analysis (fundamental understanding of marketing channels roles in driving traffic and conversion)
  • Experience working closely with engineering teams to implement custom tracking and optimize tracking implementations
  • Experience using multi-touch attribution models to define the role/contribution of each channel beyond last-touch
  • Expert Excel skillset
  • SQL and/or Python language experience preferred

Essential Competencies:

  • Excellent verbal and written communication skills, specifically in communicating complex challenges and solutions to multiple stakeholder groups of varying levels of data experience
  • Ability to excel in a fast-paced complex business environment
  • Must be results-driven
  • Exhibits attentiveness to detail
  • Demonstrated problem solving skills using logic and critical thought
  • Willing to make key decisions with significant impact
  • Ability to formulate unique and creative solutions to problems within a rapid development environment
  • Proven team player with the ability to guide and influence cross-functional teams

What We Offer:

  • Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership
  • The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.
  • Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication
  • Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more
  • Paid time off, including sick days & holidays to support work-life balance

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.

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