Marketing Director

2 weeks ago

Franklin, United States Passionate Penny Pincher Full time

Company Overview


Passionate Penny Pincher is a frugal blog that encourages women to beautifully care for their homes, families, and finances. With an audience of millions of users each month and 400,000 customers in our e-commerce store, we share everything from daily deals on Amazon to simple ways to save at the grocery store, frugal DIY projects, home management tips, and menu planning resources. In addition to our blog, newsletter, and social media channels, we run an e-commerce site offering resources including home planners, menu plans, journals, and money-planning products to help families succeed at their long-term financial goals. 


At Passionate Penny Pincher, we constantly think of ways to make the lives of our readers and customers better, and strive to make them feel valuable, worthy, and included. The products we create and affiliates we promote help them see success in their day-to-day lives, whether it’s buying toilet paper from Amazon easily at a great price (success), checking off their exercise box for the first time ever, or making dinner for their family.


PPP TEAM MEMBERS ARE

  • Innovative
  • Intuitive
  • Gracious
  • Generous
  • “Other” focused
  • Excited
  • Passionate
  • Open-minded
  • Determined
  • Aware
  • Not self-absorbed
  • Dreamers - always thinking of new ideas
  • OBSESSED with our readers


At our core, Passionate Penny Pincher team members are all cheerleaders for our audience even if in a very small way, working to serve them daily.


Marketing Director


Passionate Penny Pincher is a dynamic and rapidly growing e-commerce business with a proven track record of success. We’re committed to providing an excellent experience to our customers and are seeking a professional to join our team as a Marketing Director.


Position Overview


The Marketing Director will play a pivotal role in managing our online sales platforms, optimizing the customer experience, and implementing strategies to increase online revenue. This role requires a detail-oriented individual with a passion for e-commerce, strong analytical skills, and a proven track record of success in driving online sales.


Key Responsibilities


  • Participate in planning and leading the execution of integrated marketing campaigns across multiple channels, including email, social media, PPC, SEO, and content marketing.
  • Manage relationships with external marketing partners and agencies, specifically communicating with Google, Tiktok, Pinterest and Meta Agencies to ensure timely delivery of ads
  • Collaborate with CEO & team to develop comprehensive marketing strategies to ensure coordination of e-commerce goals
  • Develop & manage marketing team
  • Create & implement processes to streamline creative and copy for all marketing channels, including email, organic social and paid ads.
  • Manage project timelines, budgets, and resources to ensure timely and successful campaign delivery.
  • Monitor and analyze marketing data and metrics to identify opportunities for optimization and improvement.
  • Work closely with other departments, such as product development and customer service, to ensure a seamless customer experience.
  • Help develop and execute digital marketing campaigns to drive traffic, conversion, and customer acquisition.
  • Communicate effectively with team to support marketing objectives and initiatives.




Qualifications


  • Bachelor's degree in business, marketing, or a related field.
  • 3+ years of experience in e-commerce, digital marketing, or related roles.
  • Proficiency in Shopify, Wordpress, & Klaviyo or Convertkit (or similar email providers)
  • Understanding of Asana or other project management software (i.e. Trello, Monday)
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and ability to manage a small team. 
  • Detail-oriented with a focus on delivering high-quality results.

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