Data Analyst

2 weeks ago

Clearwater, United States Bluewater Media Full time $70,000 - $90,000
Job DescriptionJob Description

Position Overview:

As a Mid-Level Data Analyst, you will play a key role in analyzing performance data from various media campaigns, creating predictive models, aggregating and manipulating large data sets, and visualizing insights in a way that is easy for clients and stakeholders to understand. You will collaborate closely with the media buying team to ensure data-driven decision-making that enhances our clients' campaign performance.

Key Responsibilities:

  • Analyze Performance Data: Collect, analyze, and interpret data from various media campaigns to identify trends, patterns, and insights that inform campaign strategies.
  • Create Predictive Models: Develop and maintain predictive models that forecast media performance, customer behavior, and other key metrics.
  • Data Aggregation and Manipulation: Aggregate and manipulate large data sets from multiple sources, ensuring data accuracy and consistency.
  • Data Visualization: Create clear, concise, and visually appealing reports, dashboards, and visualizations using tools like Tableau, Power BI, or other data visualization platforms to communicate complex data insights in an easy-to-understand manner to non-technical stakeholders.
    • Design Interactive Dashboards: Build interactive dashboards in Tableau that provide real-time insights into campaign performance, allowing teams to make data-driven decisions quickly.
    • Storytelling with Data: Use data visualization techniques to tell compelling stories that highlight key findings, insights, and recommendations for optimization.
    • Custom Visuals and Templates: Develop and maintain custom visuals, templates, and standards to ensure consistency and clarity in reporting.
    • Continuous Improvement: Regularly update and refine visualizations to reflect changes in data, metrics, and business needs.
  • Statistical Analysis: Conduct statistical analyses to identify correlations, causations, and other relationships within data to provide actionable insights.
  • Collaborate with Teams: Work closely with the media buying, strategy, and creative teams to develop data-driven campaign strategies and optimize ongoing efforts.
  • Data Integrity: Ensure data integrity and quality by implementing processes for data validation, cleansing, and accuracy checks.
  • Continuous Improvement: Continuously evaluate and improve data analytics processes, tools, and methodologies.

Required Skills and Qualifications:

  • Bachelor's Degree in Statistics, Data Science, Mathematics, Computer Science, Marketing Analytics, or a related field.
  • 2-4 years of experience in data analysis, preferably within a media buying agency or marketing analytics environment.
  • Proficiency in Data Visualization Tools: Strong experience with data visualization tools such as Tableau, Power BI, or similar platforms. Ability to create interactive, user-friendly dashboards that communicate complex data insights effectively.
  • Strong Analytical Skills: Proficient in using Excel, SQL, Python, R, or other data analysis tools to manipulate and analyze large data sets.
  • Understanding of Statistics: Solid understanding of statistical concepts, including regression analysis, hypothesis testing, and predictive modeling.
  • Experience with Data Aggregation: Ability to aggregate and manipulate large volumes of data from various sources, including digital media platforms, CRM systems, and third-party data providers.
  • Attention to Detail: High attention to detail and accuracy, with a commitment to delivering high-quality work.
  • Strong Communication Skills: Excellent communication skills with the ability to present data insights to both technical and non-technical stakeholders.
  • Problem-Solving Mindset: Proactive problem solver with a continuous improvement mindset.

Preferred Skills:

  • Experience with machine learning algorithms and AI tools.
  • Familiarity with digital marketing and media buying concepts.
  • Knowledge of cloud-based data warehouses like Google BigQuery, AWS Redshift, or Snowflake (We use Snowflake).

Benefits:

  • Competitive salary and performance-based bonuses.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan with company matching.
  • Paid time off and holidays.
  • Professional development and training opportunities.
  • Flexible work environment.
Company DescriptionBluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.

Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.Company DescriptionBluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.\r
\r
Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.\r
\r
This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

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