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ITC Vegas Marketing Director

2 months ago

Shelton, United States Clarion Events North America Full time
Job DescriptionJob Description

In September 2023, we were certified as a "great place to work" from GreatPlaceToWork.com for the 2nd year running

Does this sound like you?

As Marketing Director your role will be to develop and deliver all marketing strategies for one of our most prominent and visible brands: ITC Vegas, the flagship event of the InsureTech Connect portfolio. Drive the event experience in line with overall brand strategies, goals and customer need while managing the marketing budgets to set objectives. Main responsibilities include:

  • Responsible for developing and maintaining marketing strategies to meet agreed company and event objectives
  • Evaluate customer behaviors, feedback and other relevant qualitative and quantitative data to implement marketing plan alterations as needed
  • Develop audience acquisition and engagement strategy
  • Lead day-to-day marketing efforts in strategy and execution with marketing team while partnering with internal and external support teams and vendors
  • Oversees all brand marketing staff and related vendor relationships

If the answer is yes, we'd love to hear from you

How you'll make an impact:

Leadership

  • Create a culture of communication among team members and through clear communication of ideas, processes and goals
  • Lead by example and takes full responsibility for ideas, actions and problem solving
  • Ensure the team has all necessary tools to effectively perform the job
  • Identifies training needs for the team and carrying out training as required

Brand

  • Development and implementation of a year-round Brand strategy
  • Oversee the development and delivery of a fully integrated marketing strategy
  • Develop an annual strategic marketing plan in conjunction with other key departments. This should detail the year’s brand and marketing objectives and agreed upon goals for exhibitors/sponsors and attendees, universe sizes and goals, customer insight and messaging
  • Work directly with conference and events team to create content messaging strategy that is in line with the overall brand strategy

Marketing

  • Oversee implementation and delivery or results of the marketing strategy - including campaigns, conference, events, digital marketing, advertising, and PR
  • Work closely with leadership team to define marketing needs and programs
  • Responsible for marketing budget, working closely with event leadership to develop, maintain and report on
  • Guide the day-to-day activities of the marketing team, ensuring the marketing manager and coordinators understands and delivers on event goals, strategy, and customer need
  • Work closely with marketing manager to ensure marketing team well equipped with tools, knowledge and bandwidth to execute on day-to-day marketing plans
  • Ensure that the marketing objectives are set and achieved by the marketing team
  • Work with the marketing manager and marketing teams to manage the social media presence and direct programs to improve conversions of new customers, drive customer experience, recognition, and event goals
  • Work with the operations team to ensure the onsite representation of the event is in line with the marketing and brand strategy
  • Undertake continuous analysis of competitive environment and consumer/customer trends
  • Work directly internal team and with PR agency (where applicable) to create PR campaign strategy to achieve frequent, timely and positive media coverage across all available media
  • Analyze marketing plan results and effectiveness, customer insights and industry data to make recommendations to improve performance and delivery of results

Relationships

  • Identify, create and manage both internal and external relationships critical to business objectives and meet company core values
  • Demonstrate the ability to interact and cooperate with all company employees
  • Mentor, provide leadership to your marketing manager and coordinators
  • Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
  • Proactively establish and maintain effective working team relationships with all departments
  • Demonstrate technical marketing skills and company product knowledge

General Management

  • Manage the marketing team day to day
  • Set clear goals and objectives for all reporting staff
  • Set, monitor and evaluate performance targets
  • Assess, develop and coach all reporting staff and complete staff appraisals as necessary
  • Be aware of employment procedures, disciplinary actions and employment law issues
  • Ensure that training and development needs for all are met
  • Develop an understanding of the company’s objectives and goals for the future and your part / your team’s part in achieving them
  • Identify and maintain key customer group and partner care
  • Resolve attendee needs both pre-show and on site
  • Work on site during the build-up and open period of the show
  • Motivate the team
  • Attend training courses as agreed with your line manager
  • Represent your event brand and Clarion Events in a professional manner at all times

The skills & experience you'll need:

  • 5+ years marketing experience
  • Strong leadership skills to develop and motivate strong marketing teams, collaborate across multiple centralized groups while delivering on strategic goals.
  • You’re curious, resourceful, a self-starter, a creative problem solver, an organized project manager and a team player, motivated to reach event and customer goals
  • Experience working with and planning for marketing automation software is a plus
  • Strong organizational and reporting skills
  • Fearless written and oral communicator
  • Experience with conferences, events and/or trade shows a bonus
  • Experience with Microsoft Office Suite including Word, Excel, Teams

What’s in it for me?

  • Competitive Base Salary
  • Bonus based on challenging but achievable targets
  • 100% remote position (or hybrid if near CT or OK offices)
  • Generous PTO & Company-paid Holidays: this includes a day off for your birthday every year, and our employees will receive the entire week of July 4th AND the entire last week of the year off.
  • A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contrition), and FSA.
  • Basic life, long-term disability & short-term disability are covered at 100%.
  • 401(k) Plan with employer match.
  • Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

  • Work-life balance – we are flexible with you to allow you to be at your best on the job
  • Leading by example and taking full responsibility for ideas, actions and problem solving
  • Ensuring our employees have all the necessary tools to effectively perform their job
  • Constantly identifying training needs to grow and develop our employees
  • Failing forward faster – try new things, fail & learn, repeat

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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