Sales and Marketing Director

3 months ago

Redlands, United States Advanced Innovative Technology Corp Full time
Job DescriptionJob Description

We are a marketing and distribution company for automotive parts and are the leading supplier of CV Axles to the Automotive Aftermarket in North America. We also offer a broad coverage of Window Regulators, Drive Shafts, and ATV Axles. We sell to Warehouse Distributors and mass retailers throughout North America and are a rapidly growing company poised for continued growth.

JOB SUMMARY:

The Sales and Marketing Director combines the operational aspects of new sales to drive business growth and revenue generation with the strategic aspects of marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  1. Analyze marketing and new sales metrics, key performance indicators (KPIs), and other data to measure the effectiveness of strategies and campaigns and monitor performance to identify areas for improvement.
  2. Conduct and analyze market research and trends, gather customer insights to identify target markets, understand customer needs, and assess market opportunities.

3. Contact and engage with current and potential clients to understand their needs, educate them about the company’s products and services, offer solutions to their problems, drive new sales, and ensure their requirements are met effectively.

4. Visit client’s warehouses or stores in affiliated locations as necessary to gain a deeper understanding of their products and services in the context of new sales initiatives.

5. Provide regular reports and updates to the executive team on marketing and new sales performance.

6. Attract new clients by innovating and overseeing the new sales process for the business.

7. Prepare and deliver pitches and presentations to potential new clients.

8. Own the sales lifecycle from prospecting to implementation.

9. Build up detailed knowledge about the company’s products.

10. Plan for, arrange, and attend trade shows to establish new business.

11. Work closely with other departments to ensure consistent messaging and brand positioning while executing market campaigns, branding initiatives, advertising efforts, and public relations activities.

SUPERVISORY RESPONSIBILITIES:

Will not have any direct reports.

KNOWLEDGE, SKILLS AND ABILITIES:

  • Strategic thinking and planning skills to develop effective sales and marketing strategies that align with the company’s goals.
  • Excellent communication skills, both written and verbal, to effectively convey marketing messages and collaborate with internal and external stakeholders.
  • In-depth knowledge of marketing principles, market research, and consumer behavior.
  • Proficiency in digital marketing strategies and technologies, including social media, content marketing, SEO, and analytics.
  • Ability to analyze market trends, competitors, and customer insights to identify growth opportunities and inform decision-making.
  • Strong negotiation and relationship-building skills to establish partnerships and collaborations with clients, vendors, and other key stakeholders.
  • Financial acumen to manage marketing and sales budgets, analyze ROI, and make data driven decisions.
  • Ability to adapt to a fast-paced and evolving business environment and lead teams through change.

EDUCATION AND EXPERIENCE:

  • Bachelor's degree in business management, marketing, or related field.
  • Proven experience in sales and marketing, with a minimum of 7-10 years of progressive experience in roles of increasing responsibility.
  • Experience in leadership or management positions, preferably in sales or marketing.

WORKING CONDITIONS and PHYSICAL EFFORT:

  • Regular sitting, walking, standing, bending and climbing stairs.
  • Must be able to lift up to 25 pounds at times.
  • Must be willing to travel more than 50% of the time.

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