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Lead Generation Specialist
5 months ago
Psomagen Inc. is a growing biotech company in multi-omics industry. Our HQ and Labs are located in the Rt. 270 Corridor of the Metro DC area and we are looking for an experienced Sales & Marketing Coordinator to help us accelerate our growth and commercial effectiveness. If you are ambitious, dedicated, a strategic thinker and can bring value to build a diverse and successful team within the thriving biotech industry, then Psomagen is an excellent place to grow your career. Apply today
Job Profile
- Full-time | Exempt
- Location: Preferred candidate would report to our Rockville, MD HQ. Otherwise the candidate is preferably located in the Central or Eastern time zone and have easy access to a major airport.
Responsibilities:
General:
- Meets or exceeds quarterly metrics/goals/project plans as assigned.
- Support the commercial sales and marketing team to increase sales funnel and funnel velocity.
Lead Generation and Commercial Coordination:
- Contact/cold call potential customers considered targets for Psomagen’s services (often based on a script), and able to answer entry-level technical questions. Recommends products and/or services based on customer’s needs.
- Takes detailed call notes and records any feedback, and creates respective next activity in HubSpot CRM.
- Utilize the CRM database (HubSpot) to input and provide information that will increase effectiveness of Regional Sales Manager’s sales calls.
- Initial qualification and development of leads from various sources provided by marketing or product management (e.g. tradeshow lead follow-up)
- Coordinate, support regional tradeshows/tabletops/seminars through 1) identifying events, 2) inviting specific customer populations to the events, 3) lead entry into HubSpot, and 4) attendee follow up.
- Sales staff coordination – 1) support the Regional Sales Managers to track down customer purchase orders and/or submission of samples to help move the sales process forward, and 2) follow up on purchase order status.
- Web Chat: Act as main channel holder for web chat – engaging with website visitors to qualify their needs and pass them off to sales.
Marketing Research:
- Conduct assigned projects for customer and market research
- Perform searches and extract data from/within SciLeads, HubSpot and other databases.
- Research and translate accounts' structure and main scope into HubSpot.
- Account or research area specific research - drive funnel lead generation by identifying key opinion and decision makers, map related researchers to KOLs/KDMs.
Position Requirements:
- Excels at customer service.
- Demonstrates strong interpersonal skills, communicating effectively on the phone and video.
- Strong skills in database management, high-level Excel skills (e.g. Pivot tables)
- Learns about Psomagen’s new NGS methods and applications quickly and effectively.
- Works well independently, good at time management, and highly organized.
- Experience with CRM systems (i.e. HubSpot) a plus.
- Required flexibility in terms, the client's working hours (the position requires flexible working hours, adapted to national working hours of potential clients)
- Achieve call/week and leads/week targets.
Preferred Qualifications:
- BS in one of the Sciences, MS or PhD a plus.
- Sales/Telesales experience is a strong plus.
- Web scraping skills a plus.
- Time management, able to work independently in given tasks.
- Proficient in English language.
- Medical, dental, and vision insurance (Monthly insurance premium is covered 100% by the employer)
- 401K with immediate participation and company match after 1 year
- 24 days of paid time-off with roll over or cashing option
- Long-term employment cashable vacation
- 2-hour off for an annual check-up
- Team Lunch allowance and drinkware reimbursement
- Visa sponsorship is offered when needed
- Money Gifts for congratulatory/condolences
Psomagen, Inc., founded in 2004 in Rockville, MD, is at the forefront of genetic and genomic testing. The company offers cutting-edge genomic services through next-generation and Sanger sequencing with data analysis services for applications in basic research and clinic diagnostics. The service laboratory has been certified under the Clinical Laboratory Improvement Amendments (CLIA) and accredited by the College of American Pathologists (CAP), which demonstrates the highest level of quality and safety in the market.
Listed on the KOSDAQ in July 2020, the company is rapidly expanding its business from B2B to B2C and from Research to Clinical markets. The company has broadened the capabilities in the healthcare space such as at-home kits for analysis of genetic traits and microbiome profiles. With CLIA-certified and CAP-accredited laboratories, the company is looking to further expand service offerings in the clinical laboratory diagnostics market such as a laboratory-developed test (LDT) for COVID-19.
