Paid Social Media Associate

4 weeks ago

Baton Rouge, United States Click Here Digital Full time
Job DescriptionJob Description

Are you a savvy digital marketer with a keen eye for detail and a passion for driving social media success? We're seeking a dynamic Social Media Associate to join our team and take charge of managing a diverse portfolio of 25-30 social media accounts. As a key player in our digital advertising strategy, you'll collaborate with Account Managers to craft compelling campaigns, manage budgets, and ensure all deadlines are not just met but exceeded.

Reports to: Work Schedule:

Director of Social Media Full-Time, In-Office Monday - Friday [8:30am-5:30pm]

Job Responsibilities:

  • Verify that every campaign and ad meets the highest standards.

  • Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.

  • Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds.

  • Demonstrate a deep understanding of inventory feeds and utilization.

  • Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.

  • Develop analytical skills and complete mid-month and end of month reporting to highlight campaign performance.

  • Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.

  • Log activities regarding updates to accounts throughout the month.

  • Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.

  • Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.

  • Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.

  • Conduct A/B testing to enhance social media strategies continually.

  • Maintain Google Analytics Certification and Meta Certifications.

  • Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:
  • 1-2 years experience in Facebook Ads Manager
  • Experience in platforms such as Photoshop, Canva, Google Analytics, etc.
  • Strong understanding of digital marketing best practices
  • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
  • High attention to detail with the ability to manage multiple projects simultaneously.
  • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)


Preferred Qualifications:

  • Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience

  • Experience in LinkedIn, Tiktok, Twitter Ad Management

  • Meta Blueprint Certified in Media Buying or Media Planning

  • Experience in automotive, medical, legal and/or e-commerce verticals

  • Agency experience

  • Paid Media Experience (Search or Display), a plus

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