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Associate Director of Veterinary Marketing
2 months ago
140k to 195k
Job Description
- Lead the development of the veterinary marketing strategy with the veterinary sales team in accordance with corporate goals.
- Manage and build relationships with veterinary accounts to deliver annual sales and profit targets in domestic markets and establish short and long-term sales goals for all products.
- Manage and grow capabilities of the veterinary marketing team, which includes brand managers and associate brand managers.
- Provide P&L oversight for veterinary brands to maximize profitability by growing top-line sales and managing selling and advertising expenses.
- Lead the development of veterinary channel insights and category innovation and remain the category captain with the veterinarian.
- Lead the development of support materials for new and/or existing products.
- Lead the management and strategy behind veterinary events and sponsorships that include influencers, tradeshows, and other events.
- Maintain expertise in veterinary clinics, the online veterinary landscape, and competition, identifying trends and online growth opportunities.
- Develop annual sales and marketing plans with the veterinary sales team and create and execute annual promotional plans for veterinary products with customers.
- Collaborate cross-functionally with ecommerce, retail, and sales teams to help define go-to-market strategies from product concept to product launch through analysis and research to meet customer needs.
- In collaboration with Demand Planning, create annual forecasts and provide monthly updates and inputs to allow for on-time delivery.
- Propose marketing based on market demand and insights and advise regarding promotional opportunities.
- Assist with brand protection and collaborate with Brand Protection and Marketing to remedy problems.
- Perform other assigned duties as may be required in meeting company objectives
- Communicate effectively with other departments within the organization and function within a team environment.
Qualifications
- 10+ years of CPG veterinary and marketing experience domestically
- In-depth understanding of the veterinarian and clinic staff, developing and executing sales and marketing strategy, plans, and campaigns
- Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units
- Working knowledge of negotiation, and understanding of general terms and conditions
- Experience growing organizational capabilities
Why is This a Great Opportunity
Excellent benefits, growth opportunities
