Paid Digital Channel Marketing Marketing Strategist

3 days ago

New York, United States Bread Financial Full time
JOB DESCRIPTION

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Job Summary

The Marketing Strategist, Paid Digital Channel Marketing is responsible for the execution of paid digital marketing channel strategy, proving the efficacy of new-to-bank tactics, and developing marketing channel standards and proof points for marketing optimization. Marketing channel development includes paid search, paid social media (Meta, TikTok, Pinterest), programmatic (display, audio, video), and affiliate channels. This position works closely with their leader on marketing channel strategy and day-to-day channel marketing execution involving multiple stakeholders including various internal groups, brand partners and external agencies/vendors to develop and scale marketing programs. This position requires a strong eye for detail, clear & concise writing ability, exceptional communication skills, an analytical mindset, and an ability to effectively partner cross-functionally. Core responsibilities include leading the execution of marketing channel campaign plans for acquisition and retention/usage in emerging and established digital channels and overseeing internal and external partner execution support. This role contributes to marketing planning within their paid digital marketing channel expertise with oversight from their Senior Manager/Manager.

Essential Job Functions

Marketing Execution: Key contributor to marketing channel campaign planning and tactics to drive accretive acquisition or product usage value for Bread Financial. Works independently to execute marketing channel tactics in partnership with peers in Marketing Operations or external vendors. Identifies opportunities for process optimization and finding efficiencies in management of marketing tactics. Owns internal program strategy briefs & maintain business rules. Facilitates communications with internal partners on channel marketing standards, fluently representing appropriate proof points and case studies.

Business Relationships: Collaborates with internal and external partners to execute marketing channel campaigns. Facilitates creative updates among other requirements unique to marketing channels. Maintains a relationship with counterparts at external agencies/vendors and internal Marketing Operations related to day-to-day management of campaign activation, campaign reporting, etc. and makes decisions related to day-to-day execution of campaigns with input from leaders.

Delivery and Implementation: Accountable to deliver channel marketing go-to-market plans and learning agendas, in tight collaboration with internal and external cross-functional teams.Independently offersfeedback and recommendations to go-to-market plans, enabling execution of strategies and tactics, and summarizing results for publication to various audiences internally and externally.

Reporting and Documentation oordination with Marketing Performance analytics partners for ongoing marketing channel campaign performance reporting. Contributes to marketing channel hindsight analyses and insights for reporting performance to department leadership. Oversees teams’ implementation of necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns. Regularly reviews performance reporting internally, contributes to optimization recommendations in collaboration with leaders.

Reports to: Senior Manager/Manager, [Channel] Marketing (Digital Marketing, Direct Marketing, POS Marketing)

Working Conditions/ Physical Requirements:

Normal office environment, some travel may be required.

This position is hybrid with an onsite schedule of 3-4 days per month. In-office requirements are subject to change based on business needs. This position is currently available to candidates that reside within 60 miles of Columbus, OH; Chadds Ford, PA; Wilmington, DE; or New York, NY

Direct Reports: None

Minimum Qualifications :

Bachelor’s Degree In Business Administration, Marketing or equivalent relevant work experience

Four years or more of credit, loyalty or marketing experience, particularly in the areas of digital marketing, agency marketing, and e-commerce

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Typical Starting Range:

$79, - $144,

Full Salary Range for position:

California: $91, - $180,Colorado: $79, - $151,New York: $87, - $180,Washington: $83, - $165,

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click for more Benefits information.

About Bread Financial

At Bread Financial, you’ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We’ve been consistently recognized as a best place to work nationally and in many markets and we’re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread FinancialTM is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.

Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices.

Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k). The Company is an Equal Opportunity Employer. Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company. The Company participates in E-Verify. The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply. The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at .

Job Family:

Marketing

Job Type:

Regular

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