Digital Content Strategist

2 weeks ago

New York, United States Pager Health Full time

Pager is a virtual care collaboration platform that provides access to whole-person healthcare in a trusted, convenient, connected care experience, like having a “doctor in the family.” Pager helps people make better healthcare decisions by enabling better access and reducing costs, making care simple and easy to understand throughout the entire care journey. Through a combination of hi-tech AI automation and hi-touch concierge services, Pager offers an integrated, full-service experience including triage, telemedicine, e-prescriptions, appointment scheduling, after-care follow-up, care advocacy and customer service. Pager’s omni-channel communications platform connects the fragmented healthcare ecosystem by aggregating a care team of nurses, doctors, pharmacists, coordinators, advocates and more in one place. Pager partners with leading payers, providers and employers representing more than 23 million people across the United States and Latin America.

**The Role**:
The Digital Content Strategist will coordinate efforts among creative, technical, and other content sources to ensure the highest quality product output and user experience is achieved while maintaining the highest degree of customer focus. A wide variety of internal and external relationships are necessary to accomplish the objectives and perform the duties of this position. This position will work closely with other members of the product organization, operations, engineering, legal, and our clinical teams, as well as external partners where we source a wide variety of content for the platform. Developing and maintaining good communication with these contacts is essential to accomplishing the product department's goals. This position will also oversee content contributors throughout the enterprise providing leadership and direction to groups surrounding writing, proofing and use of our web-based configuration management system to publish content. Finally, this position will help identify content needs based on competitive platform analysis and gap analysis, participate in workflow and process management and collaborate with different levels of staff whom they do not have a direct reporting relationship with, throughout the Pager enterprise.

**Responsibilities**:

- Writes and/or edits all digital content optimizing for user experience (UX), including accuracy, readability, and appropriateness for target audience and the web medium; provides feedback and collaborates with additional content contributors
- Ensures and meets established production schedules and deadlines; works with additional content owners to maintain adherence to content reviews and content sunsets to ensure relevance and timeliness for the audience
- Develops content strategy documents or project plans for content contribution, including deadlines coordinated with creative, marketing and technical teams to ensure that objectives and timetables are met
- Develops a competitive platform content analysis/gap analysis, especially for new content areas
- On occasion, can speak and present to clients on content strategy, design and user experience standards; collaborate with colleagues on content strategies and best practices
- On occasion, can conduct research and interviews to write content and health care consumer-focused news and feature stories for the platform
- Partners closely with our research and analytics teams to make recommendations on new content development, promotion, and which content to sunset based on inactivity
- Develops timely production schedules and content inventories for platform and campaigns, recommends appropriate content; coordinates content assignment if applicable
- Coordinates with and serves as a single point of contact for content contributors, within the enterprise communicating specific priorities to the Product Marketing team

**What you bring**:

- 4+ years of experience developing digitally focused, interactive content
- A Bachelor’s degree in marketing, journalism or a related editorial/communication field
- Proven writing, editing, digital management, client service and interpersonal communication skills
- Familiarity with branding and marketing communications with an understanding of editorial considerations for publishing to digital platforms
- Digital marketing background with experience using content management systems to manage internet/intranet properties
- Strong computer skills and a high level of comfort learning new technology
- Ability to work with leadership - both business and clinical
- Ability to analyze and identify problems and develop innovative solutions.
- Expert level attention to detail, including documentation of standards for future work
- Ability to react to frequent changes in duties and volume of work
- Ability to listen empathetically
- Comfortable accepting responsibility for medium to large scale projects involving multiple resources and spanning many months from start to finish
- Ability to manage mu

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