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Digital Marketing Strategist

4 months ago

New York, United States Furman Roth Advertising Full time

DIGITAL MARKETING STRATEGIST

 

Furman Roth Advertising, a full service marketing and advertising agency located in midtown Manhattan is seeking a Digital Marketing Strategist with 3 to 6 years’ experience to service and interact with clients while managing, executing, optimizing, analyzing and reporting on integrated paid media campaigns. This is a hybrid position working in-office 3 days a week and 2 days remotely.

 

Unique position and excellent growth opportunity for hands-on professional with strong background in digital marketing to work mainly with clients in Higher Ed, and also other verticals (ie., automotive and retail) as needed. 

 

Skills and Qualifications required:

  •  Candidate should have 3 to 6 years’ hands-on experience, including digital media strategy, campaign management, buying and optimization, including Google Ads, Meta Business Manager, Snap Ads, Reddit Ads, TikTok for Business, LinkedIn Campaign Manager
  • Proficiency in Google Analytics, Google Data Studio and other data tracking and visualization tools and methods to assess and improve ROI of campaigns and provide timely reporting. 
  • Ability to analyze, report and present data in a clear and insightful manner.
  • Should be up to date with latest digital trends, best practices and ad platforms.
  • Ability to multitask, meet deadlines and respond to client needs for multiple clients.
  • Certifications (Google, Facebook Blueprint, etc.) and experience with Google Tag Manager a plus.
  • Hands-on involvement in all aspects of developing and executing marketing campaigns, including involvement with research, strategy, planning, ad management and at times, working with creative team.
  • Should be experienced with client facing and comfortable developing decks and leading client meetings.
  • Strong command of MS Office Suite (Excel, PowerPoint, Word) and Google professional applications (Google Drive, Docs, Sheets)
  • Higher Ed marketing or Ad Agency experience a plus (but not required)
  • Experience using dashboards and connecting data to Google Data Studio (a plus, but not required).

 

We offer competitive compensation package including 401k plan, plus profit sharing and health benefits, annual bonus and annual salary increases. If you are ready to make a move and put your expertise to excellent use with an exciting and growing company, please email your resume to: furmanrothadv@gmail.com