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Marketing Specialist
2 months ago
About Us:
JPtheGeek is a leading Managed IT Services Provider (MSP) with a strong focus on cybersecurity. We pride ourselves on our commitment to building strong, trusting relationships with our clients, and our passion for delivering exceptional service. Our team of 17 enthusiastic professionals is dedicated to ensuring that every client experiences personalized, friendly, and prompt support. With a reputation for bending over backwards to meet client needs, we maintain 100% customer satisfaction and have garnered 98 5-star Google reviews. As we continue to grow, we are looking for a talented Marketing Specialist to join our team and help us achieve our ambitious goals.
Job Description:
We are seeking a dynamic and creative Marketing Specialist to help drive the growth of JPtheGeek by developing and executing effective marketing strategies. The ideal candidate will have a strong understanding of the IT and cybersecurity industry, a passion for digital marketing, and a knack for creating compelling content that resonates with our target audience.
Key Responsibilities:
- Content Creation: Develop engaging and informative content, including blog posts, case studies, newsletters, social media posts, and email campaigns that highlight JPtheGeek’s expertise and unique value proposition.
- Social Media Management: Manage and grow our social media presence across platforms (LinkedIn, Facebook, Twitter), creating and curating content that increases engagement and brand awareness.
- Email Marketing: Design and execute targeted email campaigns to nurture leads, communicate with existing clients, and promote our services.
- SEO and Website Management: Optimize website content for search engines to increase organic traffic and improve search rankings. Update website content as needed to reflect the latest services, client testimonials, and success stories.
- Market Research: Conduct research to identify trends, competitors, and opportunities within the MSP and cybersecurity industry. Use insights to refine marketing strategies and tactics.
- Campaign Management: Plan, execute, and analyze marketing campaigns, both digital and traditional, to generate leads and drive revenue growth. Monitor and report on campaign performance, making data-driven adjustments as needed.
- Brand Management: Ensure consistency in JPtheGeek’s brand messaging and visual identity across all marketing channels. Work to strengthen the brand’s association with quality service, reliability, and strong client relationships.
- Client Engagement: Develop and implement strategies to enhance client retention and satisfaction, including the promotion of client success stories and gathering testimonials.
Qualifications:
- Experience: 2-4 years of experience in marketing, preferably in the IT or cybersecurity industry.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Skills:
- Strong writing and content creation skills, with an eye for detail.
- Proficient in social media management tools and platforms.
- Experience with email marketing platforms (Go High Level a plus)
- Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush).
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Ability to analyze data and translate it into actionable marketing strategies.
- Attributes:
- Creative thinker with the ability to generate new ideas and bring them to life.
- Excellent communication and interpersonal skills.
- Self-motivated, with the ability to work independently and as part of a team.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
Why JPtheGeek?
- Join a passionate team that values collaboration, innovation, and customer satisfaction.
- Be part of a growing company where your contributions have a direct impact on our success.
- Competitive salary and benefits package, with opportunities for professional growth and development.
- A supportive work environment that encourages work-life balance and continuous learning.
We are a continually evolving organization that strives to keep up with the pace of technology and the needs of our clients. Come willing to learn and grow and change constantly.
JPtheGeek is an equal opportunity employer.