Regional Director of Sales and Marketing

2 days ago

Greenwood, Indiana, United States Experience SL Co. Full time
Job Description

Experience SL Co. is seeking a highly skilled Regional Director of Sales and Marketing to drive growth and success across our communities. As a key member of our team, you will lead the charge in shaping cutting-edge sales and marketing strategies, forging strategic partnerships, and directly enhancing our communities' market share and professional referrals.

Key Responsibilities:

  • Empower Sales Teams: Coach and support Community Directors of Sales, Leasing Counselors, and Leasing & Move-In Specialists in their sales endeavors.
  • Be a Presence: Regularly visit communities to consult on and participate in sales strategy, execution, and management.
  • Break Down Barriers: Troubleshoot and remove obstacles to improve census and sales performance.
  • Train to Excel: Provide comprehensive sales training to new Executive Directors, DOS, LC, and L&MIS on our state-of-the-art sales platform.
  • Innovate Tactics: Devise creative strategies to convert leads into move-ins.
  • Strategic Consulting: Provide valuable insights on Sales and Marketing plans, Competitive Analyses, and pricing strategies, helping operations optimize performance.
  • Hands-On Outreach: Actively join DOS/LC and EDs on outreach sales calls to ensure effective prospect-centered selling. Provide coaching, training, and feedback to support growth and empowerment for our community leaders.
  • Engage in Events: Bring your energy and leadership to sales and marketing events, creating excitement and enthusiasm as our teams work together to make a meaningful difference in senior living.
  • Maximize Relationships: Collaborate with referral agencies to enhance productivity and relationships. Establish community partnerships in your market to further promote the brand and ESL as the top senior living brand.
  • Ensure Accuracy: Maintain precision in sales projections, ensuring they stay on track and reflect real-time data for informed decision making.
  • Provide Insight: Offer regular feedback to Operations on sales activities and concerns. Know your data and identify trends so our sales efforts remain proactive.
  • Talent Acquisition: Play a key role in hiring top sales talent by interviewing and recommending candidates to Executive Directors. Act as a trusted advisor in selecting high-performing professionals.
  • Lead with Enthusiasm: Be an active participant in regional calls and meetings, sharing insights, celebrating successes, and inspiring a competitive, team-focused spirit.
  • Engage in Summits: Join sales summits to stay ahead of industry trends and network with peers. Remain abreast of the most innovative and forward-thinking solutions in the business.
  • Flexibility: Embrace a collaborative, "all hands-on-deck" mindset, taking on additional responsibilities as needed to contribute to the success of the team.

Requirements:

  • Education & Experience: Bachelor's degree (B.A.) from a four-year college or university, with 2-4 years of related experience, or an equivalent combination of education and experience.
  • Sales Expertise: At least 4 years of related experience and proven sales skills, customer service, negotiation, and basic financial knowledge.
  • Tech Savvy: Intermediate computer and electronic file management skills. Highly focused on how we can consistently improve our digital processes and tools to optimize the sales process and performance.
  • Organized & Detail-Oriented: Strong organizational, follow-up, detail orientation, time management, and multi-tasking abilities. Must maintain confidentiality.
  • Communication Pro: Excellent written and verbal communication skills.
  • Sales Leader: Proven ability to close sales and outperform peers using prospect-centered selling techniques.
  • Team Player: Skilled at engaging and leveraging leadership teams and line staff to maximize sales.
  • Travel Enthusiast: Willing to travel 75% of the time and possess a valid driver's license.
  • Flexible Schedule: Ability to work varied schedules, including weekends, evenings, and holidays.

Expected Performance:

  • Resident Connection: Engage thoughtfully with residents to help them transition from home to community smoothly.

Adaptability: Work flexible hours to meet community needs.

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