Email Marketing Assistant

3 weeks ago

New York, United States Charles Tyrwhitt Inc Full time
Job DescriptionJob Description

Job Title: Email Marketing Assistant

Reports To: Email Marketing Manager

Department: Marketing – US

Location: NY Office, mid-town Manhattan, New York (hybrid schedule – 3 days per week in-office)

Role Summary

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well”. Reporting into the Email Marketing Manager this role is in the planning, execution, and tracking of our email campaigns for the USA, Australia and Canada.

There will also be some involvement in supporting our growing SMS (text message) marketing program in the US. This role will be instrumental in supporting the growth of a best-in-class retention communication program that delivers relevant content to our customers and profitability to the business.

To be successful you'll have excellent organizational skills and be a real communicator who is able to effectively prioritize tasks and achieve deadlines. You'll have a keen eye for detail and work well with collaborative teams to achieve results together.

KEY RESPONSIBILITIES

· Work with the Email Manager and email team to execute the email marketing cycle from build to deployment. This includes building emails in Adobe Campaign, proofing, and ensuring that all emails are delivered to an exceptional standard and to the agreed plan and send times.

· Upkeep and ensure accuracy of the various email calendars and process flow programs

· Ensure that briefs and mock-ups are consistent. Liaise with design, copy and email teams to agree on any changes before execution.

· Contribute to the email briefing process, ensuring deadlines are being met and details of all email campaigns are accurate

· Support – as needed - the planning, creation, sending, and tracking/reporting of marketing text messages (SMS and MMS) to US customers

· Assist with proofing and amending emails and SMS to ensure that the final product is of high quality, error-free, and relevant to the customer

· Pull and set up email and text message reporting in preparation for analysis and presentation to senior management

· Provide ad hoc assistance to the Email Manager, The Senior Retention Marketing Manager, or the wider US marketing team on an as needed basis

Experience:

· Education and/or experience in Marketing is ideal, with focus on email marketing advantageous but not required (college degree is a plus)

· Education and/or experience working as part of an operational process with strong communication between departments

· Identifying customer behavior and how it relates to consumer spending

· Communicating and/or working with individuals remotely or across different teams to achieve common goals

Technical Skills:

· Knowledge of Excel

· Strong inclination to learn/use various internal systems.

· Knowledge of HTML a plus.

· Working knowledge of Adobe Campaign ESP is a plus

Personal Attributes & Behavioral Skills:

· Ability to work with deadlines and prioritization

· Good problem-solving skills and an excellent attention to detail

· Excellent communication skills, both written and verbal

· A positive, proactive, and flexible attitude

· Demonstrate initiative to learn new systems and processes

· Good interpersonal skills and teamwork – both cross-functionally and internationally

*As required by law, this role can reasonably be expected to pay a base salary to the successful candidate anywhere between $45,000 and $50,000 per year. This is dependent upon experience related to the role*

*This role requires work authorization to work in person within the United States*

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