Healthcare Marketing Operations Specialist III

2 weeks ago

Indianapolis, United States Professional Management Enterprises Full time
Job DescriptionJob Description

The Sr. Marketing Operations Specialist III will implement scalable processes and programs to empower the entire marketing team to drive business growth within our Medicare, Medicaid and Marketplace products. The ideal candidate will have experience developing and managing processes for growth marketing organizations with strong communication and collaborative skills. This is a fully remote position. The work schedule is Mon-Fri, 8:00am - 5:00pm.

Job Responsibilities

  • Contributes to the design, development, and implementation of multi-channel marketing programs, maintains scalable processes, and understands the importance of a healthy marketing database.
  • Plan and execute a wide range of Marketing Operations projects to improve campaign tracking, lead management, reporting and overall execution of the marketing campaigns.
  • Implement tools and processes to streamline and reduce campaign build time for all marketing users, managing changes as needs require without disrupting lead flow.
  • Work alongside sales operations to ensure marketing and sales data are accurately syncing between and systems and tools used in our processes.
  • Support improvements to campaign management, data management, and reporting processes, to streamline insight sharing to inform marketing campaign strategies.
  • Partner with the SalesForce, Analytics, and other teams as required for data hygiene, data enrichment, progressive profiling, lead journey development, customized lead flows, data filters and compliance..
  • Manage data exchange processes with vendors and ensure full compliance with regulations.
  • Evaluate new tools and software based on evolving team needs.
  • Play a key role in the integration and onboarding of new technologies into the marketing technology stack.
  • Create and present reports on the progress made toward marketing operations goals


Knowledge/Skills/Abilities
• 3-5 years’ experience in marketing / operations / analytics / bizops or other quantitative roles
• Experience managing marketing operations processes for things like: lead management, database management, segmentation, campaign launches, etc.
• Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
• Works well with Sales Ops and Marketers to define and implement projects and campaigns
• Technically capable, excellent communicator, and a desire to improve processes
• 3+ years of supervisory experience
• Medicaid or Medicare Health Plan experience required
• Strong analytical skills

Required Education: Associate’s degree, or equivalent in related field.
Licensure Preferred: Certifications in relevant marketing systems, processes and/or tools

Company DescriptionProfessional Management Enterprises is a minority and veteran owned business that partners with major healthcare providers to find quality employees and thrives on helping people find positions that exceeds their expectations.Company DescriptionProfessional Management Enterprises is a minority and veteran owned business that partners with major healthcare providers to find quality employees and thrives on helping people find positions that exceeds their expectations.

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