Head of Marketing

3 days ago

Miami, United States Lean Marketing Full time
Job DescriptionJob DescriptionLean Marketing is the home of Allan Dib’s best-selling The 1-Page Marketing Plan (Amazon’s #1 small business marketing book for three years running) and recently launched Lean Marketing. We help small and medium-sized businesses build or scale their in-house marketing.

As a recognized thought leader in the marketing industry, we set the gold standard for best practices and results. With marketers in every role at our company, we thrive on creativity, collaboration, and results-driven strategies. 
As we expand, we seek an ambitious individual who can lead our marketing efforts and play a pivotal role in our growth journey.

We seek a visionary Head of Marketing with a strong background in overall marketing strategy, customer journey mapping, content strategy, copywriting, and marketing automation. 

This role is ideal for a strategic thinker and ambitious implementor who can elevate our brand and drive our marketing initiatives to new heights. 

As the company scales, this position will quickly evolve into a key management role, overseeing a growing team of marketing professionals. A primary success metric for this role will be increasing sales conversations through effective marketing strategies.

In addition to learning more than you can imagine, this is an opportunity to work with a team of A-players, remotely. We’re challenged, respected, and consistently given growth opportunities.

Due to our team's remote and asynchronous nature, your ability to organize, plan, and autonomously structure your workload will be absolutely critical to your success.

KEY RESPONSIBILITIES

● Develop and execute the entire marketing strategy that aligns with the company’s goals and objectives.
● Lead the creation and implementation of content strategies, ensuring consistency and quality across all channels.
● Take charge of the majority of copywriting efforts to produce compelling and persuasive content that resonates with our target audience.
● Implement and optimize marketing automation tools and processes to streamline and enhance marketing efforts.
● Develop and execute multi-channel marketing campaigns.
● Analyze market trends, customer insights, and competitive landscape to inform strategic decisions.
● Collaborate closely with the sales department to ensure alignment and support sales initiatives.
● Develop and execute joint marketing-sales strategies aimed at increasing the number of sales calls.
● Monitor and report on the performance of marketing initiatives, using data-driven insights to refine strategies.
● Manage budgets, allocate resources effectively, and ensure ROI on marketing investments.
● Stay current with industry trends, best practices, and emerging technologies to keep the company at the forefront of marketing innovation.
● Maintain and advance the company's position as a marketing thought leader, ensuring all marketing efforts reflect our gold standard of excellence.

PERKS OF THE JOB:

● This is a fully remote position - you can create your own schedule
● 30 days of paid vacation with an additional day off on your birthday
● 7 country-specific holidays
● Monthly wellness stipend
● Yearly team education stipend
● Competitive salary at a fast-growing and forward-thinking company with exciting growth opportunities
● Opportunity to lead and shape the marketing function, making a significant impact on the company’s success
● An opportunity to grow your personal brand and work with a team of A-players where your ideas and contributions are valued

ROLE REQUIREMENTS:

● Proven experience in a senior marketing role, preferably within a marketing consulting agency or similar environment.
● Demonstrated expertise in developing and executing marketing strategies, content strategies, and copywriting.
● Experience with SEO, email marketing with advanced segmentation, social media marketing, and outbound marketing.
● Strong proficiency with marketing automation tools and platforms, ideally Hubspot workflows.
● Proficiency in basic website design, preferably WebFlow.
● Tech-savvy with the ability to quickly learn and use new marketing tools and technologies.
● Strong project management skills, including creating and adhering to deadlines, drafting budgets, and moving multiple projects forward simultaneously.
● Self-starter with a proactive attitude and the ability to work autonomously.
● Teachable and coachable, willing to learn and adapt on the job.
● Due to our team being located across the world, there will occasionally be calls outside of standard office hours
● Entrepreneurial experience is a plus.
● Experience in paid advertising is a plus.
● Experience in growth marketing is a plus.

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