Marketing Manager
2 weeks ago
Welcome to Deep South Equipment, where our family has been the
premier material handling equipment provider and one-stop shop
for businesses for over 34 years. We are proud to serve the unique
needs of our customers in Louisiana, Mississippi, Oklahoma, and
Texas offering a broad selection of new and used equipment, parts,
maintenance, operator training, and more. Our expert team takes
the time to understand your business and help it succeed. We believe
in exceptional customer service and look forward to welcoming you
into our family.
Position Purpose:
Marketing managers organize and manage marketing campaigns
to raise awareness of and generate demand for products and
services. Marketing management works to ensure a company is
profitable by gaining new customers, expanding a customer base,
building a companys reputation, and improving customer
interactions.
Responsibilities overview:
This Marketing Managers job responsibilities encompass a wide
variety of activities, including designing, managing, and evaluating
product and services marketing campaigns and directing our
social media engagement strategy.
Some essential marketing functions of marketing management
include managing, analyzing, and aligning with a companys
goals.
Exceptional project management and leadership skills are critical as the Marketing Coordinator
The Project Manager directs planning and execution for multiple events and projects simultaneously
Strong verbal, written, and influencing communication skills
•
Ability to analyze, model, and interpret data
•
Proficient in Microsoft Word, PowerPoint, Excel, and Microsoft Dynamics CRM
•
Ability to prioritize own schedule and organize workload effectively
The Marketing Coordinator Project Manager supports the marketing and sales departments by
facilitating internal and external collaboration and by assisting with the planning and execution of
campaigns and programs
•
Exceptional project management and leadership skills are critical, as the Marketing Coordinator
Project Manager directs planning and execution for multiple events and projects simultaneously
•
With responsibilities ranging from market research and coordinating campaigns to overseeing
events, the Marketing Coordinator Project Manager must bring strong attention to detail and
organization to all projects
•
They serve as the point of contact between the marketing, advertising, sales, and executive
leadership teams
•
The Marketing Manager coordinator relationships with suppliers, vendors, creative agencies and
advertising and PR firms to ensure alignment with the dealership’s brand and standards
•
The ideal candidate is organized and a strong communicator, skilled in managing multiple projects
across dealership departments and teams and with external parties
•
Create, execute, and oversee advertising and marketing campaigns
•
Collaborate closely with department heads to determine project scope and requirements
•
Working directly with the leadership to create a marketing strategy and map out the tasks needed to
implement that strategy
•
Develop creative briefs and present them to the Marketing Director and creative teams
•
Work with the departments to determine campaign deliverables and key performance indicators
•
Liaise between all relevant parties to ensure projects are developed, revised, presented, and
deadlines met
•
Ensure that viewpoints are represented in all aspects of work and that our creative vision is able to
realize new and engaging campaigns
•
Managing and owning project management software as well as leading and planning meetings
•
Develop, enhance, and manage project plans through strong milestone delivery, status updates, and
risk management to internal and external stakeholders
•
Attend strategic meetings and create/assign all necessary action items as well as ensuring
stakeholders are updated with the business changes and plans
•
Manage advertising and promotion mail lists, update account records
•
Leverage data analysis tools, e.g., OLGA, Power BI, etc
•
to determine targeted sales and marketing initiatives
•
Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio,
and provide Return on Advertising Spend (ROAS) for marketing campaigns
•
Prepare monthly marketing reports by collecting, analyzing, and summarizing campaign data
•
Support sales staff by providing sales data, market trends, forecasts, account analyses, and new
product information
•
Respond to all customer requests in a professional and courteous, timely and responsive manner
•
Maintain a clean, professional personal appearance at all times, meeting all Company standards for
professionalism
•
Keep the Manager continually apprised to assist in answering customer questions and problems
when necessary
•
Supports the organization’s mission, vision, and values by exhibiting the following behaviors:
honesty, integrity, and respect while delivering high quality solutions and maintaining a positive
attitude and a safe work environment
•
Accepts responsibility for mistakes or problems
•
Maintains “ownership” of assigned tasks
•
Demonstrate a positive attitude and a high level of personal credibility and integrity with customers,
management, and dealership co-workers
•
Must be dependable
•
Consistently arrives at work on time when scheduled, fully ready to work
•
Maintain company and product confidentiality
•
Attend and participate in all meetings, trainings, and activities as required
•
Adhere to all Company policies and departmental procedures and rules
•
All other duties as assigned
•
Communicate effectively, verbally and in writing
- Manage company website
- Manage social media accounts
- Work w/ the marketing departments of the manufacturers we promote.
- Manage all printing media.
- Manage email campaigns.
- Apply Today
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