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Marketing & Public Relations Assistant

3 months ago

Shreveport, United States Shreve Memorial Library Full time
Job DescriptionJob Description

SUMMARY

Under the direction of the Marketing and Development Manager, this person is responsible for a variety of tasks related to the promotion of library services and programs, special events, projects, and outreach. Employees will acquire skills needed through on-the-job training. This individual performs related and other work as required.

REQUIREMENTS

Minimum Training and Experience

  1. High school diploma or equivalent.
  2. Must be proficient in various software packages in a Windows environment including Microsoft Word, Excel, PowerPoint and Outlook.

Preferred Training and Experience

  1. Experience in Marketing, Social Media, Public Relations, Communications, or related field.
  2. Successful completion of college coursework in Marketing, Social Media, Public Relations, Communications or related field.

Highly Desirable Training and Experience

  1. Associate or Bachelor's Degree from an accredited university or college in Public Relations, Marketing, Communications, or related field.

Knowledge, Abilities and Skills

Considerable knowledge of:

  1. Current technology
  2. Techniques and methods (including the use of graphics) for producing and disseminating information

Skills to:

  1. Complete simple mathematical computations, statistics and averages
  2. Read and understand the format of library materials and their usage by patrons
  3. Effectively promote the library system and its services, programs and initiatives

Ability to:

  1. Learn and follow library principles, policies and procedures
  2. Understand and follow written and oral instructions
  3. Use resourcefulness, tact, courtesy, and respect to communicate effectively, orally and in writing, on the phone and in person, with supervisor team, co-workers, and the public
  4. Work well with the public, department heads, supervisor and other staff members
  5. Work as part of a team
  6. Pay attention to detail
  7. Keep detailed, current and accurate records
  8. Learn the functions and operations of a public library system and the vital role public libraries can play in communities

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


The work is sedentary work that would require the ability to exert up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects.


Eye, hand, foot coordination to use a computer and office equipment, hearing and talking in order to provide internal and external customer service, sitting in order to use a computer, near visual acuity in order to use a computer.

ESSENTIAL FUNCTIONS

  1. Assist with the promotion of library services, resources and programs.
  2. Assist in the production of Marketing and promotional materials including posters, flyers, digital images, and social media content.
  3. Ensures that Shreve Memorial Library branding guidelines are adhered to in order to maintain library branding.
  4. Assist in the preparation of Marketing reports and maintenance of records.
  5. Gathers data pertaining to media mentions, public relations value, marketing trends, etc.
  6. Answers routine questions and responds to inquiries from staff and the public related to the promotion of library resources, services, and programs via telephone, e-mail, or in person communication.
  7. Serves as a member of the Outreach team and represents Shreve Memorial Library at and attends community functions and outreach events.
  8. Assist with planning and placement of marketing and advertising.
  9. Serves on Library Committees as appropriate and attends meetings of appointed committees.
  10. Attends staff meetings and other meetings as necessary.
  11. Meets monthly with supervisor to review work plan.
  12. This position requires travel to other locations for work, meetings and training.
  13. Other duties as assigned.

PRESENT SCHEDULE Monday - Friday: 10:00 a.m. - 2:00 p.m.

APPLICATION DEADLINE

June 30, 2024

STARTING DATE

Two (2) weeks after selection

SALARY

$16.50 hourly + benefits

BENEFITS

Paid vacation, sick leave, and holidays. Tuition reimbursement available after one year of employment.


A criminal background check and a drug screening are part of the pre-hire process. The State of Louisiana Bureau of Criminal Identification and Information and these checks will be conducted on a yearly basis for positions which provide outreach to daycare centers. A mandatory full day orientation is part of the new hire process; these orientations are scheduled on Tuesdays from 9:00am to 5:00pm. We do not discriminate on the basis of race, ancestry, color, national origin, sex, religion, age, marital status, non-job related physical or mental disability, veterans' status, sexual orientation or gender identity. Our facilities are non-smoking. 06.24.24



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