Digital Marketing Strategist

4 weeks ago

Chicago, United States Breakaway Consultants Full time
Job DescriptionJob Description

We are assisting a dynamic digital marketing agency dedicated to driving exceptional results for our clients through innovative strategies and collaborative teamwork. Based on their commitment to excellence and creativity, we're seeking a Digital Marketing Strategist to join their team and play a pivotal role in shaping the success of our client's campaigns through creative, data-driven strategies and growth hacking techniques.

Qualifications:

  • 5+ years of hands-on experience executing and managing performance-based paid media campaigns, preferably in direct response marketing for e-commerce, mobile app installs, or lead generation.
  • Proficient in building advertising funnels and directing design/development teams in creating landing pages for campaigns.
  • Demonstrated experience managing and optimizing budgets, ideally exceeding $10K per month in spend.
  • Expertise in utilizing Facebook/Instagram Ads Manager/Power Editor; familiarity with Google AdWords and Google Shopping is advantageous.
  • Solid understanding of fundamental media metrics and calculations (CTR, CPC, CPM, CPA).
  • Ability to thrive in an entrepreneurial, innovative, and collaborative team environment.
  • Strong self-management skills with the ability to juggle multiple priorities and pay close attention to detail.
  • Highly analytical, detail-oriented, and organized with excellent problem-solving and project management abilities.
  • A proactive desire to continually learn and adapt in a fast-paced industry.

Responsibilities:

  • Collaborate with the strategy and creative teams to develop direct response campaigns aimed at promoting products and generating leads.
  • Manage customer acquisition and retargeting campaigns across various online advertising networks, including Facebook, Instagram, and Google AdWords.
  • Lead the creation of advertising funnels and provide direction to the design/development team in building landing pages for campaigns.
  • Resolve media buying challenges and liaise with Facebook representatives to address any issues.
  • Work alongside account strategists to devise initial media buying strategies, craft ad copy, and build target audiences.
  • Develop compelling lead-in content for client campaigns and execute SEO, SEM, email marketing, website design, and content marketing initiatives.
  • Collaborate with account strategists to generate client reports and conduct regular account audits to enhance campaign ROI.
  • Utilize time tracking tools to monitor client-related time investments for operational purposes.
  • Strive to achieve 1:1 returns on client budgets within a reasonable timeframe.
  • Proactively guide team members to support media buying and direct response marketing endeavors for optimal success.
  • Complete creative briefs for ad campaigns, website assets, landing pages, and email marketing materials.
  • Initiate internal meetings with team members to foster collaboration and brainstorming for client and company improvements.

What We Offer:
• A leadership role in a top-tier marketing agency.
• Opportunities to shape the direction of digital marketing strategies.
• A collaborative and inspiring work culture.
• Professional growth and development opportunities.
• A competitive salary
• Flexible hybrid working arrangements.

If you're a motivated and results-driven individual with a passion for digital marketing and a desire to make a meaningful impact, we'd love to hear from you. Join our client in their mission to deliver outstanding results and drive growth for our clients.

Company DescriptionBreakaway Consultants is an executive search firm that represents many industries across the nation, we pride ourselves in finding the right fit for employees and employers.Company DescriptionBreakaway Consultants is an executive search firm that represents many industries across the nation, we pride ourselves in finding the right fit for employees and employers.

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