Strategist
2 weeks ago
Overview:
**Role: Strategist**
Tracy-Locke is looking for a **Strategist** to join our team
The Strategist's primary responsibilites consist of owning projects in the development of compelling, insight-rich, commerce strategies.
**Responsibilities**:
- Thorough understanding of assigned brands including consumer/shopper demographics, psychographics and media.
- Research of relevant data (primary and secondary sources) and thoughtful analysis that can be used to develop communication strategies.
- Resourceful in finding secondary research.
- Beginning to own and articulate the strategy into an inspiring narrative.
- Assume a key role in developing creative and strategic briefs.
- Develop constructive relationships with cross-functional agency and client teams.
- Actively participates in brainstorms via the delivery of stimulus and points of view.
- Ensure the consumer/shopper mindset and strategic business direction are woven into fabric of work.
- Begin to contribute to IAT sessions.
- Evaluate the effects of the work on market performance, competitive environment, consumer perception/opinion and long-term demand for the brand.
Qualifications:
- Solid presentation skills.
- 2+ years of strategic planning experience in consumer marketing or agency
environment.
- High level of intellectual curiosity.
- Well developed analytical thinking skills.
**A little about us**:
**_
We are compelling commerce. We unlock the commercial potential of brands by creative Brand + Buying Experiences. A pillar of Omnicom Commerce, we offer full-service capabilities ranging from innovation to implementation. _**_Clients include_**_ _**_PepsiCo, Diageo, Starbucks, P&G, Pizza Hut, LEGO and more_**
- Tracy-Locke/Haygarth provides a competitive salary and comprehensive benefits plan. Salary is dependent on multiple factors including but not limited to skill set, experience, training, certifications, etc._
***
**Benefits include**:
- Great paid holiday schedule as well as vacation, sick and personal days.
- Health, vision, dental, 401K, employee stock purchase plan.
- Education assistance, paid parental leave, HSA & FSA.
- Family forming benefits, commuter benefits, travel assistance and identity theft support.
- Omnicom Employee Discounts.
... and more.
We have returned to the office in a hybrid capacity (3+ days/week in the office.) Our office locations are: Stamford (CT), Denver (CO), Irving (TX), and Chicago (IL).
SCAM ALERT:
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