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Outreach Executive

4 months ago

Albuquerque, United States New Mexico Educational Assistance Foundation Full time
Job DescriptionJob Description

Bilingual candidates preferred.

SUMMARY

Under direction of the Head of Marketing/Outreach Department, lead, coordinate, track, analyze, schedule, and participate in work of the Outreach Department activities. These activities, which take place throughout the state of New Mexico and will require expertise in a variety of technical tasks relative to assigned areas of responsibility pertaining to post-secondary education access and success, will require great interpersonal and presentations skills. This position requires extensive travel.

 

SUPERVISION EXERCISED

None

 

EXAMPLES OF IMPORTANT AND ESSENTIAL DUTIES:

 

Primary Duties

 

Respond to moderately complex or difficult inquiries and situations pertaining to post-secondary access and success (ie state and federal aid programs, scholarships, financial literacy and NMEAF programs) via various means (phone, email, text, mail, social media etc.)

 

Scheduling for self via various means for post-secondary access and success sessions to reach departmental goals and objectives

 

Updating of collateral, newsletters and advertisements and ordering of such as needed.

 

Research and analyze data

 

Coordinate with the Outreach Department members regarding scheduling, planning, reviewing and documenting data results regarding the work of staff responsible for providing marketing and outreach activities.

 

Respond to inquiries and complaints in a courteous manner; provide information within the area of assignment; resolve complaints in an efficient and timely manner.

 

Ensure compliance with applicable Federal Regulations and guidelines, such as FERPA, TCPA, and any others that may apply.

 

Support the marketing and outreach efforts of NMEAF with activities towards attainment of specific project goals pertaining to access and success in post-secondary education.

Keep current with all applicable industry changes and be able to relay the information to others in an effective manner.

 

 

Make presentation to high schools and various organization virtually and in person as required to ensure proper dissemination of financial aid information and to train other financial aid professionals.

 

Assist in the development and administration of the Marketing & Communications annual budget; forecast of additional funds needed for equipment, materials, and supplies; direct and implement adjustments as necessary.

 

 

Participate in the development and implementation of goals, objectives, policies, priorities, quality service; recommend, within departmental policy, appropriate service levels and activities.

 

Coordinate and monitor advertisement activities including writing and editing of advertisement copy; submit advertisements to various agencies; analyze and create advertising schedule.

 

Secondary Duties

 

 

Assist with monitoring and evaluating the efficiency and effectiveness of marketing service delivery methods and procedures with statistics; identify opportunities for improvement and review with the Head of Marketing; assist with the implementation of improvements.

 

Create or modify presentation for outreach activities.

 

Coordinate, write, edit, and disseminate various newsletters, posts, correspondence and articles.

 

Coordinate and exhibit at various public relations events.

 

Assist with development, creation, and editing of promotional brochures, annual reports, and other materials.

 

Interface with customers and business partners to answer questions about NMEAF products and services.

 

Assist in the planning and coordination of special events.

 

Assist with writing and dissemination of internal communications, press releases and provide support with respect to public relations and media relations. Respond to media inquiries, and participate in interviews as needed.

 

Assist with the NMEAF website, which will include: writing or translation of new material, updating/editing material, creating new designs, responding to inquiries, and working with other departments to develop new and/or change interactive products.

 

Coordinate assigned services and activities with those of other divisions and outside agencies and organizations including students, families, business partners, media, and schools.

 

Provide staff assistance to the Head of Marketing and Outreach Executive; prepare and present staff reports (i.e.: president’s and board reports) and other necessary correspon­dence.

 

Promote and maintain a positive relationship with customers and business partners.

 

Perform related duties and responsibilities as assigned.

 

 

COMPETENCIES

Core Competencies

Honesty/Integrity/Trustworthiness – Being sincere, truthful and ethical.

 

Oral & Written Expression – The ability to communicate information and ideas, in speaking and writing, so others will understand. Proficiency in business writing and active listening.

 

Establishing & Maintaining Interpersonal Relationships – Developing constructive and cooperative working relationships with others, and maintaining them over time.

 

Teamwork – The ability to interact effectively in a team environment and complete assigned tasks accurately and on time.

 

Decision Making & Problem Solving – Analyzing information and evaluating results to choose the best solution and solve problems.

 

Interacting with Computers – Knowledge of applicable computer systems and software programs.

 

Dependability & Accountability – Being reliable, responsible, and dependable. Fulfilling obligations.

 

Initiative – Anticipate needs and take on responsibilities and challenges.

 

Stress Tolerance – Accepting criticism and dealing calmly and effectively with high stress situations

Conflict Resolution Skills – Resolve issues as soon as they arise through collaborative efforts.

 

Self Control – Maintaining composure and avoiding aggressive behavior, even in very difficult situations.

 

Customer Service (External & Internal) – Meeting customer’s needs in a timely manner, actively looking for ways to help others, and understanding service principles and processes; customer needs assessments, meeting quality standards, and evaluation of customer satisfaction.

 

Organizing, Planning, & Prioritizing Work – Managing one’s own time. Developing specific goals and plans to prioritize, organize and accomplish work.

 

Maintaining Confidentiality – Safekeeping and protecting data. Non-disclosure of customer, employee and business partner information.

 

Technical Competencies

 

Knowledge of training principles

 

Knowledge of data collection and report writing

 

Knowledge of modern office, procedures, equipment, methods

 

Skill in exercising independent judgment in appraising situations and resolving complex issues

 

Knowledge of methods used to monitor and evaluate program delivery

 

Knowledge of social media platforms or content creation software

 

Knowledge of state and federal laws, rules, regulations, and procedures in area of

specialization

 

Knowledge of principles & concepts of marketing, advertising, and public relations.

 

Knowledge of principles and concepts of websites

Knowledge of writing and editing skills

 

Skill to develop & make presentations to individuals to medium-sized groups

 

In depth knowledge of financial aid and the student loan industry regulations, policies, and procedures

 

Knowledge of the application process pertaining to post-secondary education in schools and trades

 

 

 

 

Safe driving principles and practices.

 

 

 

MINIMUM QUALIFICATIONS

Experience

Five years of responsible marketing experience which may be substituted for by student loan or post-secondary admissions or financial aid industry experience. Bilingual preferred.

 

Education

General Education Diploma from an accredited entity. Preferred education in marketing, journalism, business administration, public administration, or a related field.

 

License or Certificate:

Possession of or ability to obtain and maintain an appropriate, valid driver's license.

 

Special Requirements:

Essential duties require the following physical skills and work environment:

Ability to work in a standard office environment including ability to stand, walk, kneel,

crouch, stoop, squat, twist, and lift 25 lbs.; ability to travel frequently to different sites and location for varying lengths of time.

Company DescriptionWe believe that post-secondary education is vital to the future of New Mexico’s workforce and economy. We work to educate and create opportunities for all New Mexicans to attain a higher education degree or certificate. We create opportunities to finance higher education and save on student loan repayments. We work to ensure students are making the best financial decisions with their loan repayment programs and educate students on all of their financial options for funding and successfully repaying their student loans. We offer several programs designed to retain needed professionals for teachers, nurses and medical doctors. We collaborate with New Mexico’s public colleges and universities, non-profit organizations and high schools to promote higher education and help students complete their FAFSA and college applications.Company DescriptionWe believe that post-secondary education is vital to the future of New Mexico’s workforce and economy. We work to educate and create opportunities for all New Mexicans to attain a higher education degree or certificate. We create opportunities to finance higher education and save on student loan repayments. We work to ensure students are making the best financial decisions with their loan repayment programs and educate students on all of their financial options for funding and successfully repaying their student loans. We offer several programs designed to retain needed professionals for teachers, nurses and medical doctors. We collaborate with New Mexico’s public colleges and universities, non-profit organizations and high schools to promote higher education and help students complete their FAFSA and college applications.