Direct Marketing Analyst
4 weeks ago
Job Summary
As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning, execution, and analysis of direct mail and email campaigns with a strong emphasis on database management, customer list segmentation, and performance evaluation.
Responsibilities and Accountabilities
- Utilize direct mail database marketing techniques to segment audiences effectively and personalize direct mail and email marketing communications.
- Plan, execute, and optimize targeted direct mail campaigns, overseeing list segmentation, modeling, creative development, production coordination, and post-campaign analysis.
- Create mailing lists for various direct mail and email activities incorporating a variety profile and past travel data for consumers and travel agents from reservations and email system databases.
- Conduct thorough post-campaign analysis of Crystal’s direct mail campaigns, identifying trends, opportunities, and areas for improvement to help optimize return on investment.
- Complete back-end analysis of direct mail initiatives including evaluating response rates and ROI by mailing segment.
- Coordinate with mail house on all direct mail lists to ensure files are properly processed and approve laser proofs.
- Ensure alignment of marketing campaigns and content strategies with the broader Crystal brand strategy, leveraging analytical insights to inform decision-making.
- Develop insight-led creative briefs, guiding messaging strategies based on data-driven insights.
- Collaborate with proofreaders to ensure accuracy, grammar, and brand consistency across all communications.
- Manage the marketing calendar and ongoing creative deliverables in collaboration with the global shared services team.
- Conduct regular reviews and updates of the marketing plan, incorporating insights from data analysis.
- Track all direct marketing expenditures, manage monthly budgets, and submit invoices for processing in a timely manner.
- Exercise discretion and independent judgment in all aspects of job functions.
- Position requires imagination, originality, and talent in the marketing field
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice.
Work Environment
Works in a typical office environment with quiet-to-moderate noise generated by computer printer, fax machine and light traffic. Traveling may be required.
Physical Demands
Requires sitting, standing, walking, bending, and reaching. May require lifting or pushing up to 25 pounds. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office equipment.
Expected Hours of Work
The position is fulltime and frequently requires working additional time outside of normal business hours.
Requirements
Education: Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
Experience: 3+ years of experience in marketing or advertising, hospitality/travel experience a plus.
Skills/Qualifications:
- Proficiency in Microsoft Outlook, Word, Excel (advanced), and PowerPoint programs.
- Skills in Power BI preferred
- Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights.
- Strong editing and proofreading skills.
- Firm understanding of direct marketing and performance marketing strategies.
- Familiarity with marketing tactics and strategies for affluent markets.
- Must be highly detailed-oriented with strong organizational and follow-up skills.
- Team player with a positive attitude who works well cross-functionally.
- Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision.
- Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority – start-up experience a plus.
- Experience with database management and segmentation techniques.
- Experience/understanding of custom databases required
-
Direct Marketing Analyst
2 months ago
Aventura, United States Crystal Cruises Full timeJob DescriptionJob DescriptionJob Summary As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you...
-
Direct Marketing Specialist
4 weeks ago
Aventura, United States Crystal Cruises Full timeJob Summary As the Direct Marketing Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning, execution, and analysis of...
-
Data-Driven Marketing Specialist
6 days ago
Aventura, Florida, United States Crystal Cruises Full timeJob SummaryAs the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Key ResponsibilitiesUtilize direct mail database marketing techniques to segment audiences effectively...
-
Marketing Manager
1 month ago
Aventura, United States Turnberry Full timeThe Corporate Marketing Manager will coordinate and execute shopping center marketing programs and provide high-level administrative support to the Senior Vice President of Marketing. Reporting directly to the SVP, this position orchestrates various marketing departmental areas, including integrated marketing strategy and programming, content marketing, data...
-
Ecommerce Fraud Analyst
3 weeks ago
Aventura, United States 10X Health System Full timePOSITION SUMMARY We are seeking a highly analytical and detail-oriented E-commerce Fraud Analyst to join our team. This role is pivotal in safeguarding our company and customers by monitoring, analyzing, and responding to suspicious activities across our platforms. Experience in the supplement industry is highly desired, as it will provide valuable insights...
-
Ecommerce Fraud Analyst
3 weeks ago
Aventura, United States 10X Health System Full timePOSITION SUMMARYWe are seeking a highly analytical and detail-oriented E-commerce Fraud Analyst to join our team. This role is pivotal in safeguarding our company and customers by monitoring, analyzing, and responding to suspicious activities across our platforms. Experience in the supplement industry is highly desired, as it will provide valuable insights...
-
Ecommerce Fraud Analyst
1 week ago
aventura, United States 10X Health System Full timePOSITION SUMMARYWe are seeking a highly analytical and detail-oriented E-commerce Fraud Analyst to join our team. This role is pivotal in safeguarding our company and customers by monitoring, analyzing, and responding to suspicious activities across our platforms. Experience in the supplement industry is highly desired, as it will provide valuable insights...
-
Ecommerce Fraud Analyst
3 weeks ago
Aventura, United States 10X Health System Full timePOSITION SUMMARYWe are seeking a highly analytical and detail-oriented E-commerce Fraud Analyst to join our team. This role is pivotal in safeguarding our company and customers by monitoring, analyzing, and responding to suspicious activities across our platforms. Experience in the supplement industry is highly desired, as it will provide valuable insights...
-
Ecommerce Fraud Analyst
7 days ago
aventura, United States 10X Health System Full timePOSITION SUMMARYWe are seeking a highly analytical and detail-oriented E-commerce Fraud Analyst to join our team. This role is pivotal in safeguarding our company and customers by monitoring, analyzing, and responding to suspicious activities across our platforms. Experience in the supplement industry is highly desired, as it will provide valuable insights...
-
Community Engagement Specialist
1 week ago
Aventura, Florida, United States Tradition Home Health Care - FL Full timeBenefits:Attractive salary packageComprehensive health coverageGenerous paid leavePerks:Competitive compensation structurePerformance-based bonus opportunitiesPaid time offOpportunities for professional advancementPosition OverviewWe are looking for a dynamic and skilled community engagement specialist who can deliver tangible outcomes through external...
-
Center Clinical Director- Aventura, FL
7 days ago
Aventura, United States ChenMed Full timeWe’re unique. You should be, too.We’re changing lives every day. For both our patients and our team members. Are you innovative and entrepreneurial minded? Is your work ethic and ambition off the charts? Do you inspire others with your kindness and joy?We’re different than most primary care providers. We’re rapidly expanding and we need great...
-
Center Clinical Director- Aventura, FL
2 days ago
aventura, United States ChenMed Full timeWe’re unique. You should be, too.We’re changing lives every day. For both our patients and our team members. Are you innovative and entrepreneurial minded? Is your work ethic and ambition off the charts? Do you inspire others with your kindness and joy?We’re different than most primary care providers. We’re rapidly expanding and we need great...
-
Center Clinical Director- Aventura, FL
6 days ago
Aventura, United States ChenMed Full timeWe’re unique. You should be, too.We’re changing lives every day. For both our patients and our team members. Are you innovative and entrepreneurial minded? Is your work ethic and ambition off the charts? Do you inspire others with your kindness and joy?We’re different than most primary care providers. We’re rapidly expanding and we need great...
-
Senior Sales Manager | Hilton Aventura Miami
2 weeks ago
Aventura, United States Shaner Hotel Group Full timeJob Description Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required to meet the needs of the Company's business operations. Helps ensure compliance with and completion of all daily operational procedures by the Sales department. Maintain complete knowledge of and comply with all Shaner Hotels, franchise, and...
-
B2B Sales Director
3 weeks ago
Aventura, United States 10X Health System Full timePOSITION SUMMARYAs a B2B Sales Director for 10X Health, you will play a pivotal role in transforming the way people engage with healthcare. Leveraging your expertise in B2B sales, you will identify and capitalize on new business opportunities, manage inbound inquiries, and provide innovative solutions tailored to the unique needs of our clients. You will be...
-
Revenue Manager
4 weeks ago
Aventura, United States Crystal Cruises Full timeJob DescriptionJob DescriptionJob Summary The Revenue Manager supports the commercial organization by creating, reviewing and adapting the pricing and inventory strategy in order to maximize the net ticketing revenue for a group of cruise programs (offering the right product to the right customer at the right time for the right price).Responsibilities and...
-
Revenue Manager
2 months ago
Aventura, United States Crystal Cruises Full timeJob DescriptionJob DescriptionJob Summary The Revenue Manager supports the commercial organization by creating, reviewing and adapting the pricing and inventory strategy in order to maximize the net ticketing revenue for a group of cruise programs (offering the right product to the right customer at the right time for the right price).Responsibilities and...
-
Vans: Seasonal Sales Associate
4 weeks ago
Aventura, United States Vans Full timeVans BTS Seasonal Sales Associate Get ready for back-to-school with Vans! Join our team as a Seasonal Sales Associate and help our customers find their perfect kicks. Apply now to be part of the excitement and share your passion for great customer service! *This position will support the store during our back-to-school season with potential to transition to...
-
Event Sales Specialist
2 weeks ago
Aventura, Florida, United States Pinstripes Holdings, Inc. Full timeOverview:At Pinstripes Holdings, Inc., our Sales Team is dedicated to providing exceptional experiences, consistently enhancing the Eatertainment journey.With each venue uniquely designed, we host a remarkable number of events each year, catering to groups of various sizes.From professional meetings to celebratory events such as weddings and birthdays, our...
-
Facility Maintenance Manager
3 days ago
Aventura, Florida, United States AMC Theatres Full timeJob SummaryAMC Theatres is seeking a skilled and experienced Facility Maintenance Manager to join our team. As a key member of our facilities operations team, you will be responsible for implementing and overseeing all facility-related maintenance programs and procedures to support the AMC standards of clean, safe, and in good repair.Key...