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Digital Marketing Manager

4 months ago

Plantation, United States Pelagion Full time
Job DescriptionJob Description

Position Scope: Be the voice of our team as we bring to market the most exciting electric watercraft ever You will be responsible for messaging designed to both establish a brand identity and generate the right opportunities for Pelagion’s new Hydroblade and future e-mobility products.

 

Responsibilities: A successful individual in this role will:

  • Drive brand excitement and sales by leveraging targeted social media platforms
  • Develop and execute a marketing plan for our new HydroBlade personal watercraft product launch
  • Identify the best opportunities to create market pull for the HydroBlade
  • Maintain a brand identity and ensure all marketing communications meet that identity
  • Establish relationships and work with online influencers to promote Pelagion
  • Possess an unrelenting sense of cutting edge style as it relates to corporate identity
  • Using a budget, manage all external branding and marketing communications—such as:
    • Company Website
    • Online Social Media
    • Trade Shows
    • Mail and Email Campaigns
    • Presentations and Marketing Collaterals
    • Articles and Press Releases
  • Establish lead generation targets, sales conversions, and other metrics
  • Plan, manage and report activity results

 

Required Experience and Skills:

  • Strong social media mastery
  • verbal, written, and organizational skills
  • Must have a portfolio of successful campaigns from previous responsibilities
  • Possess enough of a technical background to understand key technical differentiators
  • Be able to write semi-technical papers on such subjects once learned
  • More than five years of marketing and copywriting experience is desired, as is a four-year degree in a related field

 

Company DescriptionPelagion is a a pioneering force in the watersport industry. We have leveraged the efficient power of hydrofoils and paved the way for the first stand-up electric hydrofoil with steering capabilities, the HydroBlade.Company DescriptionPelagion is a a pioneering force in the watersport industry. We have leveraged the efficient power of hydrofoils and paved the way for the first stand-up electric hydrofoil with steering capabilities, the HydroBlade.