Director of Marketing and Data Insights
18 hours ago
As a Director of Marketing and Data Insights at Virgin Voyages, you will play a pivotal role in driving business growth by leveraging advanced data science and analytics. You will collaborate across teams to develop and execute marketing strategies, optimize media investment, and enhance customer lifetime value.
Key Responsibilities:- Develop and implement data-driven marketing strategies to drive business growth
- Lead advanced analytics to optimize media investment, website performance, and customer lifetime value
- Collaborate with cross-functional teams to identify opportunities for segmentation and strategic improvement
- Capture and prioritize requests for data and advanced analytics amongst business units
- Provide insights and data to support the execution of marketing strategies
- Develop and optimize analytics frameworks to assess and improve marketing channel production, performance, and ROI
- Utilize SQL, Python, and Tableau to generate marketing performance reports, insights, and recommendations
- Strategic Partner: Work closely with teams to ensure that data and insights support the successful execution of marketing strategies
- Client Management: Strong ability to manage internal stakeholders and 'manage upward' to senior leadership
- Project Management: Experience leading teams and managing multiple projects, ensuring timely and impactful insights
- Marketing Analytics - Customer Segmentation: Expertise in end-to-end customer segmentation
- Marketing Analytics - Market Mix Modeling (MMM): Familiarity with MMM models
- Marketing Analytics - Optimization: Expertise in optimizing media investment
- General Analytics: Expertise using basic statistical techniques
- Data Leadership: Lead the development of key metrics, KPIs, and processes
- Technical Expertise: Proficiency in SQL, Python, and Tableau
At Virgin Voyages, we value diversity and inclusion. We are committed to creating a workplace environment that allows you to be your best self. We seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to thrive.
We are an equal opportunities employer and welcome applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity.
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