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Digital Marketing Manager

4 months ago

Wexford, United States Not for Publication Full time
Job DescriptionJob Description

We are looking for a Digital Marketing Manager Our company’s products are currently available in over 17,000 retail outlets including the largest clubs and mass retailers in the United States. We foster a competitive, hard working culture that reflects the active and healthy lifestyle that resonates with our product and inspirational brand messages.

This is a newly created role and will follow up with any qualified applicants quickly. Salary expectations will be fleixible as the owners want to see what the Market will dictate.

Responsibilities:

  • As the Digital Marketing Manager, you will lead the charge to grow our online presence through digital advertising, paid social media, and new marketing channels
  • Continue to support, refine, and amplify our Brand within target demographics
  • Manage the creative development and execution of digital marketing initiatives to support business strategies
  • Assist with the media planning and buying activities for all paid advertising campaigns including, but not limited to, paid social, retargeting, and video advertising
  • Lead efforts in developing new digital marketing channels
  • Leverage consumer insights to formulate and test new digital marketing initiatives to drive incremental profitable transactions both in-store and online
  • Analyze performance and attribution of digital marketing channels and make recommendations for media performance optimizations and audience segmentation testing
  • Instill strong leadership and build a culture of digital creativity and consumer-focus in the marketing department and beyond Qualifications:
  • BS/BA degree in Marketing or Advertising
  • 5+ years of digital marketing experience in an agency or corporate marketing department
  • 5+ years' experience in both strategic planning and managing media planning/buying initiatives
  • 5+ years' experience managing digital marketing campaigns including programmatic advertising, paid social, and retargeting
  • Proven leadership and managerial capabilities
  • Highly refined analytical and project management skills
  • The ability to analyze data and leverage those insights into actionable initiatives which can be optimized to exceed KPI targets
  • Proven ability to work with digital creative teams to develop compelling and effective advertising
  • Experience collaborating with and leading project teams in an office environment

We posted this position a while back and never moved forward with interviews.

If you applied previously and still have interest, please send your resume to this post ASAP to mcanella@keystonestaffingllc.com or apply to this Ad as we are moving quickly to fill this role.

Company DescriptionTremendous opportunity for advancementCompany DescriptionTremendous opportunity for advancement