Content Marketing Strategist

{"Job Title": "Marketing Content Specialist", "Job Description": "Key Responsibilities

The Content Marketing Specialist for the Americas will be responsible for developing and executing a comprehensive content strategy that engages and converts our target audiences. This includes creating a variety of content types, such as written content, videos, presentations, and concepts for infographics, animations, and GIFs. The specialist will collaborate with a central design team and external agencies to project manage the content creation process while adhering to strict global branding guidelines.

Key Performance Indicators

• Develop and manage an annual content plan aligned with the campaign strategy.
• Create engaging content for all stages of the sales funnel, including how-to guides, whitepapers, industry trend reports, tip sheets, eBooks, webinars, calculators, and more.
• Lead the execution of compelling case studies by securing sales support, coordinating with customers, and developing written overviews, press releases, and video content as needed.
• Drive audience engagement through video content, including long-form educational videos and short-form awareness videos.
• Support content distribution and promotion to third-party industry publications and channels.
• Collaborate closely with the Campaign Specialist, contributing content and ideas to drive measurable results.
• Partner with the Social Media Specialist to create and integrate content that supports the broader social media strategy.
• Monitor content performance across multiple channels (website, email, third-party platforms) and recommend adjustments to improve engagement and metrics.
• Maintain and manage the content library to ensure easy access and organization of assets.
• Contribute to the development of lead nurturing strategies through improved messaging.
• Provide input on messaging for events and webinars to ensure consistent brand communication.

Requirements

• Strong knowledge of inbound marketing methodologies and understanding of the dynamics of content and performance marketing tactics.
• Ability to effectively communicate complex information in a manner that attracts, engages, and converts our target audiences.
• Strong writing skills and an eye for design.
• Well-organized and detail-oriented with a positive outlook.

What We Offer

• Competitive salary.
• Generous paid time off.
• Medical, dental, and vision benefits.
• 401(k) with company match.
• Life, LTD, and STD.

", "Language Code": "en-US"}

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